Abstract
Overview
This 5th Edition mobile music report provides updated forecasts for each of
segments of the mobile music market; mobile music video, ringtones, ringback
tones, mobile music full-track downloads and streamed music services, broken
down by 8 key regions. Vitally this report also includes an assessment of the
likely impact of the global economic downturn on the mobile music market.
For each subsector within mobile music, the report provides datapoints for;
mobile music user numbers, average and total number of mobile music services
downloaded, average and total price paid for mobile music services, ARPU
numbers for mobile music services, and scenario-based forecasts for mobile
music advertising revenues.
As well as including profiles of the key players within the mobile music
services market including major record labels, operators, aggregators, handset
vendors and applications providers, this in-depth mobile music presentation
includes a vital analysis of the collapse of the ringtone market and a
detailed discussion of the various music delivery business models.
Key questions the report answers:
- What strategies should operators, vendors and aggregators employ to
maximise their respective returns in the mobile music sector?
- What are the prospects for the rental music market?
- Are there further opportunities for growth in the ringtone market?
- To what extent are current music content retail prices sustainable?
- What impact has 3G had on the mobile music market?
- What are the major hurdles to greater adoption of mobile music?
- How has the mobile music value chain developed?
- Who are the major players in the mobile music market?
Key Benefits:
- A unique source of combined research and analysis for the mobile music
marketplace induding technologies, market characteristics and forecasts.
- Practical analysis of the emerging opportunities forvendors and operators.
- Unique insights: indudes interviews of leading players with significant
experience of the mobile music market.
- Benefit from fresh thinking and intelligent market assessment.
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