Abstract
This sizeable report investigates the future for the mobile messaging market,
providing forecasting and analysis for both networkbased services (SMS, MMS)
and IP-based services (Mobile Email & Instant Messaging). The report includes
a vital discussion about the shift in the mobile messaging dynamic, looking at
how the social Web will drive evolution in the messaging world in combination
with the emerging model brought about by IP-based messaging services.
Key projections within a substantial forecasting suite include; total global
revenues forecast by region and product sector: SMS, MMS, mobile email &
mobile IM. Other forecasts include; mobile messaging user numbers and annual
volumes of messaging by product, volumes of paid-for messages and total
operator-billed revenues, and total mobile messaging advertising revenues.
This comprehensive strategic report explores a number of business models such
as value-chain disruption, evolution of mobile networks and the emergence of
mobile ad-funded tariffs, plus the various types of value-added services being
developed to compliment the growing number of messaging services available.
Key Questions Addressed by this Report:
- What is the market opportunity for mobile messaging services?
- What are the factors driving market demand and evolution, and where are
the various services being adopted?
- How are services delivered and revenues derived?
- Who comprises the value chain & what strategies are they adopting?
- How do next-generation mobile messaging services, convergence and VAS
impact current offerings?
- Who uses mobile messaging services, and what are the various user case
scenarios?
Key Benefits:
- A unique source of combined research & analysis for the mobile messaging
marketplace including technologies, market characteristics and forecasts.
- Practical analysis of the emerging opportunities for vendors and
operators; with interviews from leading players in the mobile messaging
market.
- This report is endorsed by: Mobile Data Association
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