Abstract
This report provides an extensive analysis and market appraisal of the
commercial opportunities open to players in the rapidly expanding mobile NFC
(Near Field Communication) market. The report examines opportunities in both
the mobile payments and mobile retail markets (smart posters and coupons), as
well as newly emerging interim solutions such as stickers & SD cards.
In an extensive six year forecasting model the report presents market figures
in easy to understand tables and charts such as: mobile device shipments, NFC
device shipments, NFC users, shipments of NFC interim solutions, NFC device
usage, NFC transaction traffic, Average transaction values of NFC payments,
NFC transaction fees and ARPU for both payments and retail marketing - split
by mobile coupons & smart posters - all by eight key regions until 2014.
Based on an executive interviewing program with key players within the NFC
market, the report discusses industry developments and then goes on to
evaluate the impact, sizing the revenue opportunity for both mobile payments
and mobile retail marketing.
Key Questions Addressed by this Report:
- How much will NFC users spend on their NFC phones in the future?
- How many people will make payments using their NFC mobiles over the next
five years?
- What will be the size of overall NFC transaction values?
- What is the ARPU opportunity for NFC mobile retail marketing?
- How does the AEPU compare between NFC payments and the NFC retail
opportunity?
- How many NFC enabled devices will be shipped over the next five years?
- How many interim NFC solutions such as stickers and SD cards will be
shipped over the next five years?
Key Benefits:
- A unique source of combined research and analysis for the NFC mobile
payments market including technologies, market characteristics and forecasts.
- Practical analysis of the emerging opportunities for vendors and operators.
- Unique insights: includes interviews of leading players with significant
experience of the NFC mobile payments market.
- Benefit from fresh thinking and intelligent market assessment.
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