Abstract
just-auto estimates that 129m wiper blades were produced for OE fitment across
Europe, North America, Japan and China in 2007, and by 2014, total volumes
could exceed 168m!
Like shock absorbers, the global wiper blade market has the potential to grow.
For example, it has been suggested that the European wiper blade market could
easily double if motorists just realised what a safety-critical component it
is. So, the key to growth lies in educating the motorist about the dangers of
using worn-out parts, and with both sectors still fairly undeveloped from the
marketing point of view, manufacturers have some way to go to change consumer
habits.
This latest edition of our automotive wiper systems report addresses key
market drivers in the sector, and offers an overview of the latest technical
developments. Profiles of the major manufacturers are also provided, along
with market share estimates and forecasts by region to 2014.
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