Abstract
This Intelligence Set includes the 2009 edition of the hybrids and electric
drive report, plus manufacturer profiles for Audi, BMW, Chrysler, Daimler,
Fiat, Ford, General Motors, Honda, Hyundai, Magna, Mitsubishi, Nissan, PSA
Peugeot Citroen, Renault, Tata, Toyota, and Volkswagen.
Each profile is between 15 to 30 pages long, and includes a brief outline of
business activity, financial statistics, customers and more. They will allow
you to discover where the market is heading, what the latest innovations are,
and how your competitors are performing.
This is just-auto' s first global market review of hybrids and electric drive
technology. With these sectors set to dominate alternative propulsion and the
drive for better fuel efficiency over the short-term future, this report
provides a timely review of the latest technologies from the main players, our
analysis of market take-up and a review of the different technologies and
where they are heading.
Most industry analysts expect plug-in hybrids and battery-electric vehicles to
follow a roughly similar growth curve, though aggressive government policies
to subsidise plug-ins may increase consumer take-up by compensating for the
high cost of the battery packs over the first few years.
Idle-stop, or micro-hybrid systems seem likely to penetrate certain regions -
especially Europe - quite rapidly over the next five years.
So how fast will hybrids, plug-ins and electric vehicles increase their total
share over the next few years? For example, just-auto believes through its
three forecast scenarios, that conventional (' full' or power-split) hybrids
such as the archtetypal Toyota Prius will represent anything between 3% and 8%
of global light vehicle production by 2015.
Plug-in vehicles will take a much lower share, split among: pure
battery-electrics (with ranges of up to 200 miles); plug-in hybrids (PHEVs);
and extended-range EVs (' series' hybrids).
This report provides production volume estimates and percentage market shares
from 2008 to 2015 for hybrid and plug-in technologies across three scenarios:
"battery skeptical"; "moderate"; and "uber-green".
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