Abstract
Seven multinational companies dominate the global retail market for hot
drinks, which was worth an estimated US$75bn in 2004. These companies have to
tailor their products and brands in recognition of varying consumer
preferences in different local markets, in order to maintain their strong
positions.
This new report from just-drinks covers the global market for hot drinks,
comprising coffee, tea, including black, green herbal and fruit teas and hot
chocolate; including cocoa and hot malt-based drinks.
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