Intelligence set - Global market review of malt whisky - forecasts to 2011, PLUS five company profiles

Table of Contents

Introduction

Chapter 1 The markets

• United Kingdom
• A funny kind of year
• Beating the addiction
• Living in a post-mature market
• The post-mature consumer
• Potential withdrawal of brands?
• United States
• State of market
• Lack of maturity?
• Is the premium consumer the malt consumer?
• Engagement strategies
• Will malt tip?
• France
• Ripples across the Channel
• The land of connoisseurs?
• Difficulty of communication
• The old and the new
• Living with the malt maniacs
• Other markets
• Spain
• Italy
• Nordic markets
• Japan
• Emerging markets
• Taiwan
• China
• India

Chapter 2 Malt at the crossroads: the different strategies for creating a brand

• Malt as luxury
• Divergence of message
• The consumer
• Education
• A global consumer?..
• ...or a disparate one?..
• ...a luxury consumer?
• ...the maven?
• Will malt tip?
• Does malt want to tip?
• Is the door closing?

Chapter 3 Market and brand forecasts

• Markets
• Brands

List of tables

• Table 1: The top ten brands in United Kingdom ranked by 2005 total market volume
• Table 2: Malt whisky total UK volume, 2000-2004 (' 000 nine-litre cases)
• Table 3: The top ten brands in United States ranked by 2004 total market volume
• Table 4: Malt whisky total US volume, 2000-2004 (' 000 nine-litre cases)
• Table 5: The top ten brands in France ranked by 2004 total market volume
• Table 6: Malt whisky total volume in major markets, 2000-2011 (' 000s nine-litre cases)