Global market review of functional energy and sports drinks - forecasts to 2012

By 2012, just-drinks estimates that global per capita consumption of soft drinks will reach 84.5 litres. In Europe, the total soft drinks market value is forecast to reach US$143.0bn, compared to US$109bn in North America, according to just-drinks' forecasts.

This new report from just-drinks provides a valuable insight into a sector that has attracted huge investment and interest so far in the 21st century. The rate of new product development (NPD) in the energy and sports drinks sector has risen rapidly in recent years. Consumer awareness of nutrition has developed and resulted in a raft of new products, driving value and volume sales of functional soft drinks (FSDs).

By providing a snapshot of the current issues and trends within the FSD market, this report meets its objective of identifying and quantifying future profit opportunities in the market to 2012. The report considers trends in the energy and sports drinks sectors in 2007, and considers emerging and potential NPD strategies for the next five years.

just-drinks conducted a programme of secondary research specifically for this report and has analysed numerous sources relating to the FSD market. Also, primary research was conducted in the form of one-to-one telephone and email interviews with professionals working within the industry. These research techniques were combined to enable just-drinks to make informed market estimates, trend predictions and forecasts to 2012.