Abstract
Global sales of premium beer by volume rose by 150% between 2000 and 2006 to
an estimated 375m hls!
This report is just-drinks' third edition of the popular global market review
of premium beer. In it we provide updated market analysis, and examine the
trends that have taken place over the past 18 months. We include commentary on
consumer trends and product innovation, plus we take a look at leading brands,
and include forecasts up to 2013. Exclusive comments from top industry
executives provide an insight to the market from an insiders' points of view,
helping you to understand your competitors and how they maintain their
positions as major international players.
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