Table of Contents
Chapter 1 Sector overview
- Brandy' s rich heritage and diversity
- Market size
- Cognac' s resurgence
- Healthy shipment levels
Chapter 2 The changing environment
- Greater producer focus
- Greater competition
- Inventories
- Pricing trends
- Contemporising Cognac through hybrids
- Armagnac' s continued weak performance
Chapter 3 The markets
- France
- UK market improves
- Germany
- Mixed picture in Scandinavia
- Russian Cognac market emerges
- Spanish suppliers look to rejuvenate brandy
- Strong premium trends in US
- Mexico trades up
- Brazil, Bolivia and Colombia brandy gains
- Conhaque gains in Brazil
- Domecq dominates in Colombia
- Pisco' s phenomenonal growth in Peru and Chile
- Peru
- Asia
- Cognac sales explode in China
- Taiwan' s faddish market
- Other emerging Asian markets
- Japanese malaise
- Other markets: South Africa
Chapter 4 Favourable travel retail trends
- Mainland travelling Chinese
- Positive trends in North America
- Travel retail exclusive products proliferate
Chapter 5 Producer profiles
- Hennessy builds upon its dominance
- Rémy: Showing off its premium qualities
- Improving distribution
- Martell' s premiumisation strategy pays off
- New era for Courvoisier
- Camus aims to restore luster to Cognac
- Otard looks towards global re-launch
- KWV moves to sharpen its marketing side
- Distell dominates South African market
List of figures
- Figure 1: Value share of leading Cognac distributors in Russia, 2006 (%
share)
- Figure 2: Volume share of leading Cognac distributors in Russia, 2006 (%
share)
- Figure 3: Leading brands in US domestic market by share in 2006
- Figure 4: Leading travel retail brands by % volume share in 2005
- Figure 5: Hennessy - leading markets as a share of sales and total volume
sales, 2006 (% and nine-litre cases)
- Figure 6: Rémy Martin - leading markets as a share of sales and
total volume sales, 2006 (% and nine-litre cases)
- Figure 7: Martell - leading markets as a share of sales and total volume
sales, 2006 (% and nine-litre cases)
- Figure 8: Courvoisier - leading markets as a share of sales and total
volume sales, 2006 (% and nine-litre cases)
- Figure 9: Camus - leading markets as a share of sales and total volume
sales, 2006 (% and nine-litre cases)
- Figure 10: Otard - leading markets as a share of sales and total volume
sales, 2006 (% and nine-litre cases)
List of tables
- Table 1: Total non-Cognac sales by volume by market, 2002, 2005-2011
(' 000s nine-litre cases and %)
- Table 2: Europe factfile for shipped Cognac
- Table 3: Americas factfile for shipped Cognac
- Table 4: Asia factfile for shipped Cognac
- Table 5: Global Cognac shipments in 2006 (millions of equivalent bottles
and % change)
- Table 6: Total Cognac sales in France, 2002, 2006-2011 by volume (' 000s
nine-litre cases)
- Table 7: Total Cognac sales in the UK, 2002, 2006-2011 by volume (' 000s
nine-litre cases)
- Table 8: Total Cognac sales in Germany, 2002, 2006-2011 by volume (' 000s
nine-litre cases)
- Table 9: Total Cognac sales in Russia, 2002, 2006-2011 by volume (' 000s
nine-litre cases)
- Table 10: Total Cognac sales in the US, 2002, 2005-2011 by volume (' 000s
nine-litre cases and %)
- Table 11: Total Cognac sales in Mexico, 2002, 2005-2011 by volume (' 000s
nine-litre cases and %)
- Table 12: Total Cognac sales in Mainland China, 2002, 2006-2011 by volume
(' 000s nine-litre cases and %)
- Table 13: Total Cognac sales in Taiwan, 2002, 2006-2011 by volume (' 000s
nine-litre cases and %)
- Table 14: Total Cognac sales inJapan, 2002, 2006-2011 by volume (' 000s
nine-litre cases and %)
- Table 15: Travel retail shipment volume for Cognac, worldwide 2002-2006 (m
bottles)
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