Abstract
While the broad perception today is that the global spirits market is rapidly
approaching hegemony under the leadership of a number of multinational
companies, the reality is somewhat different. It may surprise, but the top ten
multinationals in volume terms only have around a 15% market share of the
global spirits industry.
National and local producers continue to meet most of the demand, particularly
in large Asian and Eastern European markets. Many of the leading spirits
products fall outside of the mainstream categories that Western producers
specialise in.
This report reviews all of the non-mainstream, but major speciality spirits
categories, covering the key brands and products in: Aniseed-, Cane-, Grape-,
Fruit-, Coconut-, Juniper-, Root-, Rice-, Potato- or corn- and
Cactus/agave-based spirits.
The report provides extensive market data from The IWSR and its aim is to
examine each of these speciality categories and consider their potential for
premium and international development.
This report is the first publication to compile all of these categories into
one study - offering the reader an essential reference point, analysing and
reviewing the markets for all key speciality spirits categories.
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