Global market review of vodka - forecasts to 2014

Table of Contents

Chapter 1 Scope of the market

• Premium evolution
• New frugality
• Downtrading: permanent or temporary
• Toward tried-and-tested brands
• Venue shift
• Cocktail culture
• Forging differences
• Flavour explosion
• Packaging battleground
• Eastern European groups expand
• Expanding premium' s footprint

Chapter 2 Market reports

• Americas
• United States
• Canada
• Mexico
• Brazil
• Europe
• Eastern Europe
• Russia
• Ukraine
• Belarus
• Poland
• Baltic markets
• Czech Republic
• Western Europe
• France
• The UK
• Ireland
• Germany
• Spain
• Scandinavia
• Asia
• China
• India
• Australia
• New Zealand
• South Africa
• Travel retail
• More premium offerings
• Other markets

Chapter 3 Leading companies

• Diageo
• Pernod Ricard
• Integration moves
• International potential
• Central European Distribution Corporation (CEDC)
• Bacardi-Martini
• Campari

Appendix: History

List of tables

• Table 1: World vodka sales by total volume consumption - world total and by major market, 2004-2014 (' 000s nine-litre cases)
• Table 2: Top ten vodka brands in United States by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 3: Top five vodka brand owners in United States by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 4: Top ten vodka brands in Canada by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 5: Top five vodka brand owners in Canada by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 6: Top ten vodka brands in Brazil by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 7: Top five vodka brand owners in Brazil by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 8: Top ten vodka brands in Russia by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 9: Top five vodka brand owners in Russia by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 10: Top ten vodka brands in Ukraine by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 11: Top five vodka brand owners in Ukraine by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 12: Top 12 vodka brands in Belarus by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 13: Top five vodka brand owners in Belarus by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 14: Top ten vodka brands in Poland by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 15: Top five vodka brand owners in Poland by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 16: Top ten vodka brands in Lithuania by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 17: Top five vodka brand owners in Lithuania by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 18: Top ten vodka brands in Estonia by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 19: Top five vodka brand owners in Estonia by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 20: Top ten vodka brands in Czech Republic by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 21: Top five vodka brand owners in Czech Republic by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 22: Top ten vodka brands in France by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 23: Top five vodka brand owners in France by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 24: Top ten vodka brands in United Kingdom by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 25: Top five vodka brand owners in United Kingdom by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 26: Top ten vodka brands in Germany by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 27: Top five vodka brand owners in Germany by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 28: Top ten vodka brands in Finland by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 29: Top five vodka brand owners in Finland by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 30: Top ten vodka brands in India by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 31: Top five vodka brand owners in India by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 32: Top ten vodka brands in travel retail by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 33: Top five vodka brand owners in travel retail by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 34: Top ten vodka brands in Bulgaria by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 35: Top five vodka brand owners in Bulgaria by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 36: Top ten vodka brands in Kazakhstan by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 37: Top five vodka brand owners in Kazakhstan by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 38: Top ten vodka brands in Romania by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 39: Top five vodka brand owners in Romania by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 40: Top ten vodka brands in Uzbekistan by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 41: Top five vodka brand owners in Uzbekistan by total sales volume, 2003-2008 (' 000s nine-litre cases)
• Table 42: Global vodka market by quality segment, 1999-2008 (' 000s nine-litre cases)
• Table 43: Top 30 vodka markets - proportion of flavoured vodka, 1999-2008 (%)