Abstract
This intelligence set represents excellent value for money. It includes our
exclusive diet trends and weight management report, along with profiles of the
major players in the market: Nestle SA, Unilever, Kraft Foods, Inc., Kellogg
Company, H. J. Heinz Company and Sara Lee Bakery.
This exclusive report from just-food provides insight into the developing, and
often controversial, industry of dieting and weight management.
The rate of new product development in this sector is increasing quickly,
consumer awareness of nutrition has grown, and value and volume sales of diet
foods have risen over the past five years. However, there are still currently
more than 1bn overweight adults worldwide and we find ourselves in the midst
of an obesity "blame game" - with the food industry bearing the brunt of this
criticism.
It is now imperative for the food industry to demonstrate a proactive rather
than a reactive role in the health trend, in order to answer its critics and
tackle obesity long-term. If this approach is successful, just-food predicts
the diet-related food and drink market to grow by 3.1% in Europe and 3.6% in
the US between 2006 and 2012.
With dieting already an integral part of our eating habits, this report
analyses growth strategies to optimise future opportunities and delves into
new product development in key markets such as the UK, Europe, the US and
Asia-Pacific. The study considers the main drivers and trends in the major
food categories in order to better understand the future direction of the
weight management market and its current role in the global health megatrend.
Market forecasts are provided to 2012 and brand case-studies are included
throughout the report, as are comments from relevant industry executives at
companies such as Weight Watchers, Nestlé and Kraft Foods.
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