Global market review of indulgence foods - forecasts to 2013

Table of Contents

Executive summary

Chapter 1 Introduction to indulgent, premium and speciality food

• Defining indulgent food
• Attributes of an indulgent food product
• Defining premium food
• Attributes of a premium food product
• Defining speciality food
• Attributes of a speciality food product
• Creating an exclusive brand

Chapter 2 Building successful indulgent, premium and speciality food brands

• Introduction
• Premium indulgence versus premium healthy indulgence
• Combining indulgent and premium brand attributes
• The ' Because I' m worth it' phenomenon
• Learning from the personal care industry
• Strategies of leading personal care brands
• Retailer-led promotions
• Celebrity endorsements
• Targeting children
• Schools - any call for premium or indulgent brands?
• Changing target audience and/or product positioning
• Considerations for brand owner

Chapter 3 The healthy indulgent food market

• Introduction
• Attributes of a healthy indulgent food product
• The healthy indulgent food scale
• Trends driving the healthy indulgent food market
• Portion control and the single-serve concept
• Virtuous ingredients and indulgent flavours
• Low and light
• Impact of healthy indulgence on innovation
• Sandwiches - crossing the barriers
• Crisps - how much healthier can they get?
• The reinvention of Walkers Crisps
• Frozen desserts - innovation to ease the conscience
• Best-practice case study: Greencore' s Pudz brand
• Focus on raw and living foods
• Indulgent and healthy NPD highlights
• Considerations for brand owners

Chapter 4 Market trends and drivers in indulgent, premium and speciality foods

• Introduction
• Tackling the trends influencing indulgent, premium and speciality foods
• Sustainability and ethical consumerism
• Provenance and authenticity
• Best practice case study: Montezuma' s
• Drivers shaping the indulgent, premium and speciality food market
• Rising number of premium and speciality retailers
• The growing number of foodies
• Importance of single person households and ' empty nesters'
• Increased affluence around the world
• Rising obesity levels
• Profitable private label
• Lack of retail understanding limits sales of speciality foods
• Are premium and speciality brands getting too big for their boots?
• Indulgent, premium and speciality packaging packs a punch
• Getting the whole package right
• The minimal look will be big
• Sustainable packaging can be profitable
• Considerations for brand owners

Chapter 5 Emerging profit opportunities by region and category

• Introduction
• The speciality food market to 2013
• Europe
• The US
• The premium food market to 2013
• Healthy indulgent food market growth to 2013
• German sector set for stagnation
• Spanish love of functional foods drives healthy indulgent growth
• Italy - the most successful healthy indulgent market in Europe
• US consumers enjoy best of both worlds
• UK consumers learning to love healthy indulgent food
• Category analysis
• Bakery and cereals
• Confectionery

Chapter 6 Five top strategies for indulgent, premium and speciality food brands

• Introduction
• Strategy 1: Minimise NPD timelines and cut red tape
• Strategy 2: Remember your roots
• Strategy 3: Keep it as authentic as possible
• Strategy 4: Be seen to be thinking about the environment
• Strategy 5: Don' t lose sight of your target audience

List of figures

• Figure 1: Chocolate Trading' s 22-carat gold chocolates
• Figure 2: Combining indulgent, premium and speciality to create an exclusive brand
• Figure 3: The Royal Warrant - a mark of luxury for British brands
• Figure 4: Wafer Thin Turkey Breast from Bernard Matthews, with packaging revamped for a healthier image
• Figure 5: Burnt Sugar positioned as pure indulgence for adults
• Figure 6: Deeply Dark - Cadbury Schweppes focuses strongly on confectionery for adults
• Figure 7 The healthy indulgent food scale
• Figure 8: Carte D' Or Greek yoghurt and honey ice cream
• Figure 9: The reinvention of a traditional UK brand - Walkers crisps
• Figure 10: Pudz chocolate pudding sparks interest in the freezer aisle
• Figure 11: Greencore introduced the ' ice-cream van' to encourage sampling of the Pudz range
• Figure 12: Australian Fruit Pyramids promote natural ingredients and authentic production
• Figure 13: Montezuma' s - premium retail and trade brand
• Figure 14: Premium and speciality products target at-home entertaining

List of tables

• Table 1: Leading UK frozen desserts brands, value and growth, 2006-2007 (GBP ‘000s and %)
• Table 2: Total UK frozen desserts, sector value and growth, 2006-2007 (GBP ‘000s and %)
• Table 3: Trends influencing the indulgent, premium and speciality food markets
• Table 4: Drivers influencing the indulgent, premium and speciality food markets
• Table 5: Total speciality food and drinks market value, Europe and US, 2005-2013 (US$bn and %)
• Table 6: Total premium food and drink consumption occasions per year, Europe and US, 2005-2013 (no. of occasions and %)
• Table 7: Total healthy indulgent food market value, Europe and US, 2005-2013 (US$bn and %)
• Table 8: Total bakery and cereals market value, Europe and the US, 2005-2013 (US$m and %)
• Table 9: Total confectionery market value, Europe and the US, 2005-2013 (US$m and %)