Abstract
This latest edition of just-style' s global lingerie report considers the state
of the industry worldwide at a time of intense company turmoil.
The first edition suggested that the lingerie product group was one of the
most fiercely contested areas of clothing, with a multitude of genuinely
international brands, competing with some big-hitting private-label retailers.
The second edition showed the beginnings of genuine strategic change in the
positioning of major brands and own label retailers.
Over the last three years, this crowded market has risen in value by 2.6%, but
has seen a number of major players re-assess their market positions.
This third edition report reviews lingerie and intimate apparel worldwide,
providing another insightful analysis of the industry, including:
- Market definitions
- The historical and current market, 2004-2007
- Market forecasts, 2007-2014
- Branding, pricing and costing
- Key industry events
- An in-depth interview with the editor of Lingerie Buyer magazine
- The major companies and brands, including Sara Lee, VF Intimates, Warnaco
and Triumph
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