Abstract
At first sight, swimwear would appear to be an easy clothing category to
define. It is what we wear to swim in. But it is also what people wear to be
seen by the beach, the pool or even in the recreation areas of hotels, spas,
health clubs and gyms. However, it is difficult for current sources of data to
correlate with each other. There is currently little ‘joined-up'
analysis of the swimwear and beachwear market. just-style believes that it is
invalid to segment the market rigorously into swimwear and beachwear worn for
leisure, and swimwear worn for serious sport. One person' s performance is
another' s fashion statement. Consequently, swimwear and beachwear are analysed
in this report holistically by product and by geographic market.
This report addresses this information gap, by using data from a variety of
sources. just-style believes that this report provides the most-up-to-date and
rounded information available on the swimwear and beachwear markets worldwide.
This latest edition fully quantifies the global market, providing volume and
value data for swimwear by demographic and by region across all major markets.
This report is published at a time of extremely volatile changes in financial
markets and their effect on the apparel industry. We have taken this effect
into account when preparing our analysis and data.
In this latest edition, a number of themes are explored.
They include:
- ageing demographics in the developed world;
- affluence in parts of the world and poverty in others;
- cultural, social and religious barriers to the acceptance of swimwear;
- polarisation of swimwear between being serious about sport, or serious
about fashion; and
- consumer attitudinal factors. Is your swimwear a glamorous fashion
statement, a practical and comfortable mode of dress, serious performance
sportswear or a ‘surf' attitude?
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