Table of Contents
Chapter 1 - Executive summary
- Introduction
- Swimwear and beachwear
- The current swimwear and beachwear market, 2008
- The future swimwear and beachwear market, 2012
- The just-style time lines 2003-2014
- Brands, retailer own-label and anonymous merchandise
- The swimwear price-fashion matrix
- Defending diversity through branding in the swimwear market
- The market and product future
Chapter 2 - Introduction
- Background
- Report methodology and coverage
- Themes
Chapter 3 - The nature of the swimwear and beachwear market
- Product and market definitions
- Market data and estimates
- Sports swimwear and fashion swimwear
- Swimwear' s place in society
Chapter 4 - Swimwear market past: 2003 and 2006
- The market in 2003
- Market growth, 2003 to 2006
- Population, 2006
- Consumption per person, 2006
- The market in units, 2006
- Prices, 2006
- The market in US dollars, 2006
Chapter 5 - The swimwear market in 2008
- Headline market information for 2008
- Population, 2008
- Consumption per person, 2008
- The market in units, 2008
- Prices, 2008
- The market in US dollars, 2008
Chapter 6 - Swimwear market future: 2012
- Headline market information for 2012
- Population, 2012
- Consumption per person, 2012
- The market in units, 2012
- Prices, 2012
- The market in US dollars, 2012
Chapter 7 - Swimwear market future: the longer view to 2014
- The longer view
- The market in US dollars in 2014 compared to 2008
- The market unit volume in 2014, compared to 2008
- Population, 2014
- Consumption per person, 2014
- The market in units, 2014
- Prices, 2014
- The market in US dollars, 2014
Chapter 8 - Long-term timelines and an alternative scenario
- The economic situation
- The just-style time lines, 2003-2014
- The alternative scenario: the just-style time lines 2003-2014
Chapter 9 - The structure of the market
- The supply chain, producer to consumer
- The branded supply chain
- The retailer own-label supply chain
- Prices, costs and garment added value
- Fabric and fibre added value
- The swimwear price-fashion matrix
- Prices, market volumes and market value shares
Chapter 10 - Brands in the swimwear industry
- Defending diversity in the swimwear market
- Brands continue to maintain their position in Europe
- Swimwear for sport
- Body care and assistance for the older consumer
- Marketing performance in sport and recreation
- Emerging markets
Chapter 11 - Future market and product trends
- The swimwear market worldwide
- The best growth prospects in the world
- Health, activity and fashion
- Long- and short-term marketing of swimwear
- just-style' s conclusions on the future
List of tables
- Table 1: International currency exchange rates as of 15 October 2008, and
at 31 January 2009
- Table 2: Summary swimwear market information, 2003
- Table 3: World population by gender and age, by major region, 2006 (m)
- Table 4: World population by gender and age, by major region, 2006 (%)
- Table 5: Per annum consumption of swimwear by gender and age by major
region, 2006 (units)
- Table 6: Units of swimwear by gender and age by major region, 2006
- Table 7: Units of swimwear by gender and age by major region, 2006 (%)
- Table 8: Prices by gender and age by major region, 2006 (US$)
- Table 9: Market value of swimwear by gender and age, by major region, 2006
(US$bn)
- Table 10: World population by gender and age, by major region, 2008 (m)
- Table 11: World population by gender and age, by major region, 2008 (%)
- Table 12: Per annum consumption of swimwear by gender and age by major
region, 2008 (units)
- Table 13: Units of swimwear by gender and age by major region, 2008 (m
units)
- Table 14: Units of swimwear by gender and age by major region, 2008 (%)
- Table 15: Swimwear prices by gender and age by major region, 2008 (US$)
- Table 16: Market value of swimwear by gender and age, by major region,
2008 (US$m)
- Table 17: World population by gender and age, by major region, 2012 (m)
- Table 18: World population by gender and age, by major region, 2012 (%)
- Table 19: Per annum consumption of swimwear by gender and age by major
region, 2012 (units)
- Table 20: Units of swimwear by gender and age by major region, 2012 (m
units)
- Table 21: Units of swimwear by gender and age by major region, 2012 (%)
- Table 22: Swimwear prices by gender and age by major region, 2012 (US$)
- Table 23: Market value of swimwear by gender and age, by major region 2012
(US$bn)
- Table 24: World population by gender and age, by major region, 2014 (m)
- Table 25: World population by gender and age, by major region, 2014 (%)
- Table 26: Per annum consumption of swimwear by gender and age by major
region, 2014 (units)
- Table 27: Units of swimwear by gender and age by major region, 2014 (m)
- Table 28: Units of swimwear by gender and age by major region, 2014 (%)
- Table 29: Swimwear prices by gender and age by major region, 2014 (US$)
- Table 30: Market value of swimwear by gender and age, by major region 2014
(US$m)
- Table 31: Swimwear units and retail market value by region, 2003-2014 (m
units, US$bn)
- Table 32: Swimwear percentage growth in units and value per annum, by
region, 2003-2014 (%)
- Table 33: Alternative timeline: Swimwear units and retail market value by
region, 2003-2014 (m units, US$bn)
- Table 34: Alternative timeline: Swimwear percentage growth in units and
value per annum, by region, 2003-2014 (%)
- Table 35: Branded, retailer own-label and anonymous merchandise, 2008 (US$
and %)
- Table 36: Added value in the supply chain
List of figures
- Figure 1: The supply chain, producer to consumer
- Figure 2: Swimwear price-fashion matrix
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