Abstract
This is the fourth edition of just-style' s best-selling denim and jeanswear
market review. Consumer, brand and retail market themes are considered but
unavoidably from the perspective of the current economic ‘credit crunch'
situation, and its effect on the fashion retail industry worldwide.
For the first time, the report contains an alternative and pessimistic
scenario (in addition to the main market data provided) for the jeans market.
In it the world market in 2009 will be US$3bn lower than our original
forecasts. By 2016, the industry will have grown by 10% over 2008, as against
the original forecast of 11.7%. This will effectively set the industry back by
three years.
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