Global market review of the denim and jeanswear industries - forecasts to 2016

Chapter 1 - Executive summary

• The current economic situation
• Denim in the context of the fashion industry
• Denim weaving capacity
• Market comparisons with earlier editions
• The current denim jeans market, 2008, growth from 2004
• The future denim jeans market, 2012
• The long-term future denim jeans market, 2016
• Jeans prices
• Brands
• Supply-side issues
• Pricing and cost structures
• Product, market and distribution trends

Chapter 2 - Introduction and economic situation

• Evolution of the report
• Report coverage
• The current economic situation

Chapter 3 - Denim and jeanswear: product, markets and the industry

• Denim definition and origins
• Jeans definition and origins
• Jeans history in society
• World regions for analysis
• Denim and jeans: what is included and what is excluded
• Sources of statistical data
• Denim garment producers
• Denim weaving capacity
• Exchange rates

Chapter 4 - The denim jeans market, 2004-2016

• Comparisons with earlier report editions and other estimates
• The historic denim jeans market, 2004
• Major regional jeans markets, US dollar values, 2004
• Jeans US dollar values in the rest of the world, 2004
• Jeans units and consumption per person by region, 2004
• Jeans prices by region, 2004
• The current denim jeans market, 2008
• Major regional jeans markets, US dollar values, 2008
• Jeans US dollar values in the rest of the world, 2008
• Jeans units and consumption per person by region, 2008
• Jeans prices by region, 2008
• The future denim jeans market, 2012
• Major regional jeans markets, US dollar values, 2012
• Jeans US dollar values in the rest of the world, 2012
• Jeans units and consumption per person by region, 2012
• Jeans prices by region, 2012
• The long-term future denim jeans market, 2016
• Major regional jeans markets, US dollar values, 2016
• Jeans US dollar values in the rest of the world, 2016
• Jeans units and consumption per person by region, 2016
• Jeans prices by region, 2016
• Long-term trends, 2004 to 2016

Chapter 5 - The denim jeans market: alternative and pessimistic scenarios

• Comparison with the estimates and forecasts in Chapter 4
• Alternative and pessimistic denim jeans scenario

Chapter 6 - Jeans distribution and pricing

• Jeans prices
• Jeans retailers and their purchasing quantities
• Who are the jeans brands and the jeans retailer own labels?
• Brands and retailer own labels in the jeans price-fashion matrix
• Specific jeans brands and retailer own labels in the jeans price-fashion matrix
• The jeans pricing onion

Chapter 7 - Denim and jeans supply-side issues

• The evolution of the jeans and denim supply chain
• Jeans and denim pricing, and cost structures
• Examples of shifting denim and jeans supply chains
• Cone Denim (the International Textile Group, ITG)
• Tavex
• Turkey since 2007
• Denim in India: a growth story
• Raymond of India and UCO of Belgium
• Diesel and Arvind

Chapter 8 - Product, market and distribution trends

• The nature of trends in the denim and jeans markets
• New brands
• Authenticity
• The crowded denim jeans market
• Distribution in the jeans market

• Table 1: Jeans unit consumption and denim metres usage, 2008
• Table 2: Major currency exchange rates, as at 20 September 2007
• Table 3: Major currency exchange rates, as at 6 April 2009
• Table 4: Jeans retail market value, market share and population by region, 2004 (US$m, % and m people)
• Table 5: Jeans retail market units, market share, population and consumption by region, 2004 (m units, % and m people)
• Table 6: Jeans retail market value, units and prices by region, 2004 (US$m, m units, US$)
• Table 7: Jeans retail market value, market share and population by region, 2008 (US$m, % and m people)
• Table 8: Jeans retail market units, market share, population and consumption by region, 2008 (m units, % and m people)
• Table 9: Jeans retail market value, units and prices by region, 2008 (US$m, m units, US$)
• Table 10: Jeans retail market value, market share and population by region, 2012 (US$m, % and m people)
• Table 11: Jeans retail market units, market share, population and consumption by region, 2012 (m units, % and m people)
• Table 12: Jeans retail market value, units and prices by region, 2012 (US$m, m units, US$)
• Table 13: Jeans retail market value, market share and population by region, 2016 (US$m, % and m people)
• Table 14: Jeans retail market units, market share, population and consumption by region, 2016 (m units, % and m people)
• Table 15: Jeans retail market value, units and prices by region, 2016 (US$m, m units, US$)
• Table 16: Jeans retail market value and % change by region, 2004-2016 (US$m and %)
• Table 17: Jeans retail market units and % change by region, 2004-2016 (US$m and %)
• Table 18: Percentage (downward) changes to jeans volumes and prices by region, 2008-2011 (%)
• Table 19: Alternative scenario: Jeans retail market value by region, 2004-2016 (US$m)
• Table 20: Alternative scenario: Jeans retail market units by region, 2004-2016 (US$m)
• Table 21: Jeans market overall percentage growth by region, 2016 over 2008 (%)
• Table 22: Retail formats and brand/own label stocking preferences
• Table 23: Jeans cost structure
• Table 24: Retail, wholesale and fabric added value chain by region, 2008

• Figure 1: The generic price-fashion matrix
• Figure 2: The jeans price/fashion matrix
• Figure 3: Specific jeans brands and retail own labels
• Figure 4: The producer-to-consumer supply chain