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Diet Aids are among the most rapidly growing categories of over-the-counter
(OTC) products. Between 1998 and 2003, growth was driven by two main factors:
changes in laws and lawsuits relating to the industry, and changes in consumer
attitudes toward weight loss. Because both of these factors are subject to rapid
and unpredictable shifts, the diet aids category remains a highly volatile
market.
The consumer attitude towards OTC diet aids has shown extreme changes during
the last couple of years. While a PPA or an Ephedra controversy has put the
consumers on the back foot, the increase in the number of overweight people and
consumer attitude towards weight reduction has made sure that this market
continues to grow. The burgeoning number of overweight people in the US is a
clear indicator of the possible growth in the diet aids segment despite
regulatory action against one or another product type.
This report presents an in-depth analysis of the performance of OTC diet-aid
products in the US market. The analysis while capturing the highlights of market
players and leading brandsf performance in terms of revenue growth and volume
growth also identifies key issues and trends affecting the marketplace. The
analysis includes projections for the year 2003 to 2005, based on data available
as of September 29, 2003.
Data on the demographics and preferences of consumers as well as various
competitorsf ad spends are included. Profiles of the top 25 marketers and 45
products round out the market picture. | 
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