Report: The U.S. Market for Private Label OTC Healthcare Products TOC

Chapter I: Executive Summary
- Report Scope
- Methodology
- The Market
  - Cough, Cold, Allergy & Sinus
  - Analgesics
  - First Aid
  - Anti-Smoking
  - Gastrointestinal
  - Foot Care
  - Contraceptives/Family Planning
- Factors Affecting Growth
  - Revised Meth Bill Favors Retailers
  - Rx-to-OTC Switches Spell Growth for Private Labels
  - Creating a Competitive Difference
  - Playing on price
  - Innovative Delivery Systems
  - No More Me-Too Versions
  - Chain Drug Stores - Healthcare Destinations
  - Scar Management
  - Analgesics Spell Growth
  - Heat Packs Offer Relief
  - Reaching Out to the Hispanic Segment
- Forecasts
- Competitive Analysis
- Segment Summaries
  - Analgesics
  - Cough, Cold, Allergy, Sinus
  - Gastro Intestinal
  - First-Aid
  - Eye/Contact Lens Care Products
  - Foot Care Products
  - Anti-Smoking Products
  - Sleeping Aids
  - Contraceptives/Family Planning
  - Miscellaneous Remedies
- The Consumer
- Attitudes
- Marketing Dynamics
- Advertising Spend
- Marketing Initiatives
  - CVS' New Avenues for Growth
  - Catering to Children
  - Marketing First-Aid Store Brands and National Brands on the Same Platform
  - Cross-Merchandising
  - Promoting Foot Care
  - Cough & Cold Store Brands Get the Extra Push
- New Product Introductions
  - Package Types
  - Ingredients
Chapter II: The Market
- Market Definition
- Market Growth
  - Market Structure
  - Cough, Cold, Allergy & Sinus
  - Analgesics
  - First Aid
  - Anti-Smoking
  - Gastrointestinal
  - Foot Care
  - Contraceptives/Family Planning
- Factors Affecting Growth
  - Revised Meth Bill Favors Retailers
  - Rx-to-OTC Switches Spell Growth for Private Labels
  - Creating a Competitive Difference
  - Playing on Price
  - Innovative Delivery Systems
  - No More Me-Too Versions
  - Chain Drug Stores as Healthcare Destinations
  - Scar Management
  - Analgesics Spell Growth
  - Heat Packs Offer Relief
  - Reaching out to the Hispanic Segment
- Forecasts
Chapter III: Competitive Analysis
- Overview
- Analgesics
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading Marketers/Brands
  - Internal Analgesics
  - External Analgesics
  - Average Price per Unit, Private Label versus Leading Marketers
- Cough, Cold, Allergy, Sinus
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading Marketers/Brands
  - Cough
  - Cold, Allergy & Sinus
  - Nasal Products
  - Average Price per Unit, Private Label versus Leading Marketers
- Gastro Intestinal
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading National Marketers/Brands
  - Gastrointestinal Liquid
  - Gastrointestinal Tablets
  - Average Price per Unit, Private Label versus Leading Marketers
- First-Aid
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading National Marketers/Brands
  - First-Aid Accessories
  - First-Aid Treatment
  - Personal Thermometers
  - Average Price per Unit, Private Label versus Leading Marketers
- Eye/Contact Lens Care Products
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading National Marketers/Brands
- Average Price per Unit, Private Label versus Leading Marketers
- Foot Care Products
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading National Marketers/Brands
  - Average Price per Unit, Private Label versus Leading Marketers
- Anti-Smoking Products
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading National Marketers/Brands
  - Average Price per Unit, Private Label versus Leading Marketers
- Sleeping Aids
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading National Marketers/Brands
  - Average Price per Unit, Private Label versus Leading Marketers
- Contraceptives/Family Planning
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading National Marketers/Brands
  - Contraceptives
  - Family Planning
  - Average Price per Unit, Private Label versus Leading Marketers
- Miscellaneous Remedies
  - Private Label Market Growth
  - Private Label versus Branded Products
  - Private Label versus Leading National Marketers/Brands
  - Miscellaneous Health Remedies
  - Miscellaneous Health Remedy Tablets
  - Average Price per Unit, Private Label versus Leading Marketers
Chapter IV: The Consumer
- Note on Simmons Survey Data and Figures
- OTC Cough, Cold, Allergy And Sinus Products
  - Significant Users of Children's Cough/Cold products
  - Cough Syrup -High-Usage Populations
  - Usage of OTC Store Brands For Cold/Allergy/Sinus Treatment
  - East Central and West Central Region Record Heavy Usage Of Store Brands
  - Sore Throat Treatment
  - Usage of Store Brand Cough Syrups
- OTC Analgesic Products
  - OTC Store brands for Headache & Pain Relief
  - Menstrual & Pre-Menstrual Pain
  - OTC Gastrointestinal Products
  - Gastrointestinal Store brands
- OTC Eye Care Products
  - 65+ year olds and Females -- Significant Users of Eye Drops & Eye Wash
  - Contact Lens Cleaning Solutions -- Highest Preference Among College Grads
- OTC Family Planning products
- OTC First Aid Products
  - Consumer Preference For Store Brand Antibiotics
  - Bandage Usage for Store Brand
- Attitudes
Chapter V: Manufacturer Profiles
- Leiner Health Products
  - Overview
  - Cost: The Driving Factor
  - New Developments
  - Innovation
  - Social Responsibility
- Perrigo Company
  - Overview
  - New Developments
- BioZone Laboratories Inc.
- NutraMax Products Inc.
- P.J. Noyes Company Inc.
- Ultra Tab Laboratories
- RAANI Corporation
  - Overview
  - New Developments
- PDK Labs Inc.
- Water Jel
- AccuMed Inc.
- American Consumer Products
- G&W Laboratories Inc.
- HUMCO Holding Group
- Ranbaxy Inc.
  - Overview
  - OHM Laboratories
- Taro Pharmaceuticals USA Inc.
  - Overview
  - New Developments
- Aaron Industries Inc.
- Alpharma Inc.
  - Overview
  - Alpharma U.S. Pharmaceuticals Division
  - New Developments
- Hillestad Pharmaceuticals
- IVAX Pharmaceuticals Inc.
- Pharmaceutical Formulations Inc.
  - Overview
  - Sleep Aids
  - New Developments
Chapter VI: Retailer Profiles
- Wal Mart
  - Overview
  - Operations
  - OTC Pharmaceuticals
  - New Developments
- CVS Corporation
  - Overview
  - Operations
  - OTC Pharmaceuticals
  - New Developments
- Albertson's Inc.
  - Overview
  - Operations
  - OTC Pharmaceuticals
- Walgreens Co.
  - Overview
  - Operations
  - OTC Pharmaceuticals
- Rite Aid
  - Overview
  - Operations
- Duane Reade
  - Overview
  - Operations
- Safeway Stores
  - Overview
  - Operations
Chapter VII: Marketing Dynamics
- Advertising Spend
- Marketing Initiatives
  - CVS' New Avenues for Growth
  - Catering to Children
  - Marketing First-Aid Store Brands and National Brands on the Same Platform
  - Cross-Merchandising
  - Promoting Foot Care
  - Cough & Cold Store Brands Get the Extra Push
- New Product Introductions
  - Cough, Cold & First Aid
- Package Types
- Ingredients
Appendix A: Retailer Directory
Appendix B:Manufacturers Directory
List of Exhibits
Chapter I: Executive Summary
- Figure 1-1: U.S. Market Share of OTC Private Label Categories, 2005
- Table 1-1: Demographic Profile of OTC Private Label Users (Hispanics & White and Not Hispanics)
- Table 1-2: OTC Private Label Usage by Category
Chapter II: The Market
- Figure 2-1: U.S. Sales of OTC Private Label, 2000-2005
- Figure 2-2: U.S. Market Share of OTC Private Label Categories, 2005
- Table 2-1: IRI-Tracked Sales of OTC Private Label, 2000-2005
- Table 2-2: U.S. Market Shares of OTC Private Label, 2000-2005
- Table 2-3: Demographic Profile of OTC Private Label Users (Hispanics & White and Not Hispanics)
- Figure 2-3: U.S. Projected Sales for OTC Private Label, 2005-2010
Chapter III: Competitive Analysis
- Figure 3-1: IRI-Tracked Sales of Private Label OTC Analgesics, 2000-2005
- Figure 3-2: Performance of Private Label OTC Analgesics versus Branded Products
- Table 3-1: Sales of OTC Internal Analgesic, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-2: Sales of OTC Internal Analgesic, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-3: Sales of OTC External Analgesic, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-4: Sales of OTC External Analgesic, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-5: Average Price per Unit of Analgesics, Private Label versus Leading Marketers, 2004-2005
- Figure 3-3: IRI-Tracked Sales of Private Label OTC Cough, Cold, Allergy & Sinus, 2000-2005
- Figure 3-4: Sales of Private Label OTC Cough, Cold, Allergy & Sinus versus Branded Products
- Table 3-6: Sales of OTC Cough, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-7: Sales of OTC Cough, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-8: Sales of OTC Cold, Allergy & Sinus, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-9: Sales of OTC Cold, Allergy & Sinus, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-10: Sales of OTC Nasal Products, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-11: Sales of OTC Nasal Products, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-12: Average Price per Unit of Cough, Cold, Allergy & Sinus, Private Label versus Leading Marketers, 2004-2005
- Figure 3-5: IRI-Tracked Sales of Private Label OTC Gastro Intestinal, 2000-2005
- Figure 3-6: Performance of Gastrointestinal Private Label OTC versus Branded Products
- Table 3-13: Sales of OTC Gastrointestinal Liquid, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-14: Sales of OTC Gastrointestinal Liquid, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-15: Sales of OTC Gastrointestinal Tablets, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-16: Sales of OTC Gastrointestinal Tablets, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-17: Average Price per Unit of Gastro Intestinal Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-7: IRI-Tracked Sales of Private Label OTC First-Aid 2000-2005
- Figure 3-8: Performance of First Aid Private Label OTC versus Branded Products
- Table 3-18: Sales of OTC First-Aid Accessories, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-19: Sales of OTC First-Aid Accessories, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-20: Sales of OTC First-Aid Treatment, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-21: Sales of OTC First-Aid Treatment, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-22: Sales of OTC Personal Thermometers, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-23: Sales of OTC Personal Thermometers, Private Label Brands versus Leading National Brands 2000-2005
- Table 3-24: Average Price per Unit of First Aid Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-9: IRI-Tracked Sales of Private Label OTC Eye/Contact Lens Care Products, 2000-2005
- Figure 3-10: Performance of Eye/Contact Lens Care Product Private Label OTC versus Branded Products
- Table 3-25: Sales of OTC Eye/Contact Lens Care, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-26: Sales of OTC Eye/Contact Lens Care, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-27: Average Price per Unit of Eye Care Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-11: IRI Tracked Sales of Private Label OTC Foot care, 2000-2005
- Figure 3-12: Performance of Foot Care Products, Private Label OTC versus Branded Products
- Table 3-28: Sales of OTC Foot Care, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-29: Sales of OTC Foot Care, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-30: Average Price per Unit of Foot Care Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-13: IRI-Tracked Sales of Private Label OTC Anti-Smoking Products 2000-2005
- Figure 3-14: Performance of Anti-Smoking Products, Private Label OTC versus Branded Products
- Table 3-31: Sales of OTC Anti-Smoking, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-32: Sales of OTC Anti-Smoking, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-33: Average Price per Unit of Anti-Smoking Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-15: IRI-Tracked Sales of Private Label OTC Sleeping Aids, 2000-2005
- Figure 3-16: Performance of Sleeping Aid Products, Private Label OTC versus Branded Products
- Table 3-34: Sales of OTC Sleeping Aid, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-35: Sales of OTC Sleeping Aid, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-36: Average Price per Unit of Sleeping Aids, Private Label versus Leading Marketers, 2004-2005
- Figure 3-17: IRI-Tracked Sales of Private Label OTC Contraceptives/Family Planning, 2000-2005
- Figure 3-18: Performance of Contraceptives/Family Planning Products, Private Label OTC versus Branded Products
- Table 3-37: Sales of OTC Contraceptives, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-38: Sales of OTC Contraceptives, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-39: Sales of OTC Family Planning, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-40: Sales of OTC Family Planning, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-41: Average Price per Unit of Contraceptives/Family Planning, Private Label versus Leading Marketers, 2004-2005
- Figure 3-19: IRI-Tracked Sales of Private Label OTC Miscellaneous Remedies, 2000-2005
- Figure 3-20: Performance of Miscellaneous Remedies Products, Private Label OTC versus Branded Products
- Table 3-42: Sales of OTC Miscellaneous Health Remedies, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-43: Sales of OTC Miscellaneous Health Remedies, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-44: Sales of OTC Miscellaneous Health Remedy Tablets, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-45: Sales of OTC Miscellaneous Health Remedy Tablets, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-46: Average Price per Unit of Miscellaneous Remedies, Private Label versus Leading Marketers, 2004-2005
- Table 3-46: Average Price per Unit of Miscellaneous Remedies, Private Label versus Leading Marketers, 2004-2005
- Table 3-46: Average Price per Unit of Miscellaneous Remedies, Private Label versus Leading Marketers, 2004-2005
Chapter IV: The Consumer
- Table 4-1: Demographic Profile of Cough, Cold, Allergy And Sinus (Non-Prescription) Product Users
- Table 4-2: Demographic Profile of Sore Throat (Non-Prescription) Product Users
- Table 4-3: Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users
- Table 4-4: Demographic Profile of Cough Syrup (Non-Prescription) Users
- Table 4-5: Demographic Profile of Cold/Allergy/Sinus (Non-Prescription) Store Brand Users
- Table 4-6: Demographic Profile of Sore Throat (Non-Prescription) Store Brand Users
- Table 4-7: Demographic Profile of Cough Syrup (Non-Prescription) Store Brand Users
- Table 4-8: Demographic Profile of Children's Fever/Pain Relievers (Non-Prescription) Household Users
- Table 4-9: Demographic Profile of Headache & Pain Relievers (Non- Prescription) Store Brand Users
- Table 4-10: Demographic Profile of Female Population, Which Had Menstrual/ Pre-Menstrual Pain in Last 12 Months, May 2004 - May 2005
- Table 4-11: Demographic Profile of Menstrual & Pre-Menstrual Pain Reliever Product Users, by Kind, Non-Prescription and Prescription
- Table 4-12: Demographic Profile of Laxatives (Non-Prescription) Users
- Table 4-13: Demographic Profile of Laxatives (Non-Prescription) Store Brand Users
- Table 4-14: Demographic Profile of Eye Drops & Eye Wash (Non-Prescription) Users
- Table 4-15: Demographic Profile of Contact Lens Cleaning Solution Users
- Table 4-16: Demographic Profile of Condom Users
- Table 4-17: Demographic Profile of Antibiotic (Non-Prescription) Store Brand Users
- Table 4-18: Demographic Profile of Store Brand Bandage (Non-Prescription) Users
- Table 4-19: U.S. Consumer Attitude Toward OTC Medicine Products
- Table 4-20: Demographic Profiles of Cold/Allergy/Sinus (Non-Prescription) Product Users, Based on Attitude
- Table 4-21: Demographic Profiles of Sore Throat (Non-Prescription) Products Users, Based on Attitude
- Table 4-22: Demographic Profiles of Cough Syrup (Non-Prescription) Users, Based on Attitude
- Table 4-23: Demographic Profile of Headache & Pain Relievers (Non- Prescription) Product Users, Based on Attitude
- Table 4-24: Demographic Profile of Eye Drop & Eye Wash (Non-Prescription) and Contact Lens Cleaning Solution Users, Based on Attitude
- Table 4-25: Demographic Profile of First Aid Bandages /Antibiotic (Non- Prescription) Products Users, Based on Attitude
Chapter V: Manufacturer Profiles
- Figure 5-1: Sales of Leiner Health Products Inc.'s OTC Segment, 2003-2005
- Figure 5-2: Sales of Perrigo Company OTC Segment, 2003-2005
- Figure 5-3: Sales of Taro Pharmaceuticals Inc., 2002-2004
- Figure 5-4: Sales of Alpharma Inc., 2002-2004
- Table 5-1: IVAX Product Offereings in the Cough and Cold Market
- Figure 5-5: Sales of IVAX Inc., 2002-2004
- Figure 5-6: Sales of Pharmaceuticals Formulation Inc., 2002-2004
Chapter VI: Retailer Profiles
- Figure 6-1: Annual Revenues of Wal Mart, 2002-2005
- Figure 6-2: Annual Revenues of CVS Corporation, 2001-2004
- Figure 6-3: CVS Corporation Sales, by Category, 2004
- Figure 6-4: Annual Revenues of Albertson's Inc., 2002-2005
- Figure 6-5: Annual Revenues of Walgreen Co., 2002-2005
- Figure 6-6: Walgreen Co. Sales, by Category, 2005
- Figure 6-7: Annual Revenues of Rite Aid, 2002-2005
- Figure 6-8: Rite Aid Sales, by Category, 2005
- Figure 6-9: Annual Revenues of Duane Reade, 2001-2004
- Figure 6-10: Annual Revenues of Safeway Stores, 2001-2004
Chapter VII: Marketing Dynamics
- Table 7-1: Ad Spend of U.S. Drug Stores, January-December 2004
- Table 7-2: Top Private Label OTC Marketers, based on the Number of SKUs Introduced, January 2004 - October 2005
- Table 7-3: Top Private Label OTC Category Terms, based on the Number of SKUs Introduced, January 2004 - October 2005
- Table 7-4: New Product Introductions in Private Label OTC, by Select Category Term (Cough & Congestion Relief/ First Aid), January 2004 - October 2005
- Table 7-5: New Product Introductions in Private Label OTC, by Select Package Tags, January 2004 - October 2005
- Table 7-6: New Product Introductions in Private Label OTC, by Select Package Types, January 2004 - October 2005
- Table 7-7: New Product Introductions in Private Label OTC, by Ingredients, January 2004 - October 2005

The U.S. Market for Private Label OTC Healthcare Products

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