Abstract
Executive Summary
REPORT SCOPE
This report on the U.S. market for over-the-counter (OTC) pediatric
medications presents an in-depth analysis of the performance of pediatric
drugs in the market. The analysis captures the performance of the market
players, categories and leading brands in terms of revenue growth and volume
growth. It also identifies key issues, drivers, challenges, regulations and
trends affecting the marketplace.
The study focuses on the market movements and the factors that will fuel
sustainable growth. The markets for these products range from the new and
emerging, to the comparatively mature.
CATEGORIES
The market has been classified based on broad types of pediatric ailments. OTC
pediatric medications have been categorized into the following five categories
for the purpose of this study: cold/sinus allergy treatments, internal
analgesics, cough medication, first aid treatments and other pediatric
products. Pediatric cough medications include both, syrups and drops. First
aid treatments comprise first aid tape/gauze/bandage, first aid kits and first
aid antiseptics/ointments. The miscellaneous pediatric medication category
comprises chest rubs, nasal products and bedwetting remedies.
OTC pediatric medication categories:
- Cold/sinus allergy treatments
- Internal analgesics
- Cough medication
- First aid treatments
- Other pediatric products
- Chest rubs
- Nasal products
- Bedwetting remedies
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