Abstract
Pharmaceutical marketers will face a challenging time in 2008 by all reports.
Understanding the dynamics of the market can assist in better planning and
strategy. This Kalorama Information Report Bundle combines 5 of the most
important topics for those in the pharmaceutical industry in a strategic
planning, business development or marketing. Grouped together, this report
reprsents over 60% off the individual report price.
- Retail Clinics These entities may change how America gets
healthcare, and may become important outlets for pharmaceutical and POC
diagnostic companies
- Rx to OTC Switches After a short respite, the Rx to OTC switch is
back as a revenue enhancement strategy. Kalorama Information details markets
for Rx to OTC across various therapeutic categories.
- Prescribing Pharmacists Many states will allow pharmacists to
prescribe soon. Some already do in limited circumstances. In this report, a
new decision maker revealed, and the impact of the trend is quantified.
- Drug Pricing: Preparing for the Coming Generic Onslaught Strategies
for companies deciding on the most important marketing decision in the 2008.
- Growing Out of Pocket Healthcare Market Kalorama identifies and
calculates the market for pharmaceuticals and other healthcare paid for by
recipients themselves.
This bundle represents the complete content of the 5 market research reports.
This single package represents crucial knowledge for decision makers in the
pharmaceutical industry today.
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