Abstract
Worldwide consumers are facing the impact of economic recession and athletic
goods market has also been affected. However, footwear is considered to be
less cyclical than apparel when consumer spending is under pressure. Analysts
are expecting market stabilization over the next few months but not a quick
recovery.
The US is the largest sporting goods market in the world. A key issue facing
the industry is rising raw material prices and labour costs in Asia - a major
outsourcing destination for footwear and apparel manufacturers.
The sporting goods industry is highly fragmented. The smaller and financially
weak companies could be forced to exit the market in future. Major retailers
are restricting store growth and reducing their presence in underperforming or
over-saturated markets.
Nike and Adidas together account for the largest share of the global athletic
footwear and apparel market. Market leader Nike has a significant lead over
Adidas in footwear market while they are closer competitors in athletic
apparel market.
By combining SPSS Inc.' s data integration and analysis capabilities with our
relevant findings, we have predicted the future growth of the industry. We
employed various significant variables that have an impact on this industry
and created regression models with SPSS Base to determine the future direction
of the industry. Before deploying the regression model, the relationship
between several independent or predictor variables and the dependent variable
was analyzed using standard SPSS output, including charts, tables and tests.
The report analyzes the US athletic apparel and footwear market. The
competitive landscape of apparel and footwear market is discussed, both at
manufacturer and retail level. It further analyzes the major trends prevalent
in the athletic goods market. The report also profiles the major athletic
goods manufacturers and retailers, focusing in-depth on their business
strategies.
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