Abstract
Consumer product group companies are increasingly turning to pressure
sensitive labels, a self-adhesive label that absolutely does not require
fasteners, glue, water or heat. The transition of CPG companies to pressure
sensitive labels from other labeling methods is driven mostly by the marketing
need of product differentiation. Pressure sensitive labels increases the shelf
appeal of the products and also gives them a premium appearance.
Close on
the heels of the CPG companies is the beverage companies that has
traditionally adopted glue-applied labels. In the beverage industry, pressure
sensitive technologies are increasingly replacing glue-applied labels. Besides
providing visually appealing graphics, flexibility in label sizes and more
intricate label shapes, pressure sensitive materials has other advantages over
glue-applied labels. Pressure sensitive materials also offer the advantage of
superior performance in wet environments like ready-to-drink, water, wine and
beer categories.
Apart from the end-users' perspective, geographically the
emerging markets like Asia, Latin America, and Eastern Europe provide huge
growth opportunities for the pressure sensitive label suppliers. The market
for pressure sensitive materials in the emerging economies is growing
substantially at 15-20% compared to only 4% growth for the North American and
European markets.
As a result of the promising growth of the pressure
sensitive materials market, major pressure sensitive label makers like Avery
Dennison, UPM-Kymmene, Bemis Company and 3M are taking strategic actions to
leverage the potential of this market. While Avery Dennison is differentiating
itself from the competitors by increasing its R&D programs, UPM is expanding
its production base by building two new plants -- one in Poland and the other
in North America.
The report is a study of the global pressure sensitive
label market. It focuses on the three segments of the pressure sensitive
materials market -- the roll label, graphics and technical tapes market. The
factors driving growth in all these three segments has been analyzed in the
report. Further, the report also assesses the growth opportunities in various
industries from the end-user' s perspective. The strategy and financial
performance of the key players in the pressure sensitive label market has also
been analyzed.
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