Report: Strong Fashion Orientation of Athletic Retail Market TOC

1. Market Overview
- This report concentrates on two major segments -- apparel and footwear.
- Athletic Retail -- Market Segments/ Sub-segments
2. Market Size
- 2.1 Global Market
  - Athletic footwear is about half the value of the athletic apparel market, but is growing faster.
  - Global Athletic Footwear and Apparel Market Value
- 2.2 US Market
  - US Athletic Apparel Retail Market
  - Athletic Apparel Demand by Product Segment
  - T-Shirt Sales by Category (Performance/Non-performance)
  - US Athletic Footwear Retail Market
  - Athletic Footwear Demand by Material
  - US Athletic Footwear Market by Retail Channel
  - US Consumer Spending on Activewear: Breakdown by Sport
3. Market Trends
- 3.1 Consolidation Activity - Dominant Trend
- 3.2 Athletic Firms Targeting 2008 Olympics in China
- 3.3 Licensed Sports Apparel
- 3.4 Top Sneaker Trends
- 3.5 Changing Consumer Preferences
4. Competitive Landscape
- Athletic footwear market is extremely concentrated, controlled by Nike and adidas/Reebok. In contrast, the athletic apparel market is more fragmented.
- 4.1 Global Market
  - Global Athletic Apparel -- Market Share
  - Global Athletic Footwear -- Market Share
- 4.2 US Market
  - U.S. Athletic Apparel -- Market Share
  - U.S. Athletic Footwear -- Market Share
  - Segment Analysis by Gender
  - Market Share by Segments
5. Company Profiles
- 5.1 Nike
  - Overview
  - Business Strategies
  - Focus on Emerging Markets
  - Speed -- A Key Determinant
- 5.2 Adidas
  - Overview
  - Business Strategies
  - US - Towards a New Retailing Strategy
  - Sales Growth Drivers
- 5.3 Puma
  - Overview
  - Business Strategies
  - Emphasis on Design
  - Customized Distribution
  - Innovative Marketing
- 5.4 Skechers
  - Overview
  - Business Strategies
  - Holistic Approach towards Fashion
  - Multi-channel Distribution Strategy
  - Vigorous Advertising Strategy
- 5.5 Russell
  - Overview
- 5.6 Foot Locker
  - Overview
- 5.7 New Balance
  - Overview
  - List of Tables
  - Global Athletic Footwear and Apparel Wholesale Market (2003-05)
  - T-Shirt Sales by Category (2005-06)
  - US Consumer Spending on Activewear: Breakdown by Sport
  - M&A Transactions -- Retailers
  - M&A Transactions - Sporting Goods Vendors
  - Sports Licensed Apparel Sales by League (2005-06)
  - Breakdown of Pairs of Athletic Shoes Purchased by US Adults (2006)
  - Athletic Footwear Market Share: Women' s Running (2005-06)
  - Athletic Footwear Market Share: Women' s Walking (2005-06)
  - Athletic Footwear Market Share: Women' s Performance Apparel (2005-06)
  - Athletic Footwear Market Share: Men' s Running (2005-06)
  - Athletic Footwear Market Share: Men' s Performance Apparel (2005-06)
  - List of Charts
  - Athletic Retail -- Market Segments
  - US Athletic Apparel Retail Market (2000/05)
  - Athletic Apparel Demand by Product Segment
  - US Athletic Footwear Retail Market (2000/05)
  - Athletic Footwear Demand by Material
  - US Athletic Footwear Market by Retail Channel
  - Global Athletic Apparel -- Market Share
  - Global Athletic Footwear -- Market Share
  - U.S. Athletic Apparel -- Market Share
  - U.S. Athletic Footwear -- Market Share

Strong Fashion Orientation of Athletic Retail Market

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