Digital Advertising Market Growing Rapidly

Table of Contents

• 1. Market Segmentation and SIC Classification
• 2. Global Advertising Market: Overview
• 3. Global Outdoor Advertising Market
• 4. Technological Innovations in Digital Advertising
  • Video
  • Video on Demand (VOD)
  • Podcasting
  • Blogging
  • Mobile
  • Gaming
• 4. Digital/Interactive Advertising Market
  • 4.1 Industry Overview and Market Size
  • 4.2 Market Trends
    • Demand Drives Industry towards Consolidation
    • Declining Cost of Digital Display
  • 4.3 Growth Drivers
    • Cost Saving Opportunities
    • Global Urbanization Trends
• 5. Digital/Interactive Advertising Market: Segment Analysis
  • 5.1 Online Advertising
  • 5.2 Digital Signage / AdScreens
  • 5.3 Cinema Advertising
  • 5.4 Mobile Marketing
  • 5.5 In-Game Advertising
• 6. Digital Advertising Market: Geographical Segmentation
  • 6.1 United Kingdom
  • 6.2 Germany
• 7. Asian Online Advertising Market
  • 7.1 Japan
  • 7.2 China
  • 7.3 Korea
• 8. Profile of Major Players
  • 8.1 aQuantive
    • Company Overview
    • Financial Highlights
  • 8.2 Sapient Corporation
    • Company Overview
    • Financial Highlights
  • 8.3 Digitas
    • Company Overview
  • 8.4. Overview of Leading Global Marketing Organizations
    • 8.4.1 WPP
    • 8.4.2 Omnicom
    • 8.4.3 Interpublic
    • 8.4.4 Havas

List of Figures and Tables

Figures

Figure 1.1: 2006 Revenue by Holding Company

Figure 1.2: Global Advertising Spending (2005--09)

Figure 3.1: Global Outdoor Advertising Expenditure (2001-06)

Figure 3.2: Global Advertising Expenditure by Media (2006)

Figure 4.1: Spending on Digital Advertising by Media

Figure 4.2 Mega Cities with +10 million population -- Current and Forecast (2015)

Figure 5.1 Global Digital Signage Market Size (2005-06)

Figure 5.2: U.S. Cinema Advertising Spending (2001-05)

Figure 6.1: UK Digital Advertising Market (2006-09)

Figure 6.2: German Digital Advertising Market (2006-09)

Tables

Table I: Top 20 Outdoor Markets by Ad Spend

Table 4.1: Percentage Change in Ad Spending by Medium

Table 4.2: Impact of New Technology on Different Media

Table 5.1: US Online Advertising Market Growth (2005-10)

Table 5.2: Global Internet Advertising Revenues by Region (2005-10)

Table 7.1: Japanese Online Ad Expenditure by Type (2005-09)

Table 7.2: Chinese Online Ad Expenditure by Type (2005-09)

Table 7.3: Korean Online Ad Expenditure by Type (2005-09)

Table 8.1: aQuantive: Financial Highlights

Table 8.2: Sapient Corporation: Financial Highlights