Abstract
Worldwide luxury watch market is completely dominated by Switzerland which
contributes almost 100 percent of the market value. The major export markets
include United States, France, Germany, Italy, and United Kingdom. Rolex
dominates the luxury watch market, followed by Tag Heuer, Omega, Breitling,
Cartier, Bulgari, Chopard, Ebel, Girard-Perregaux, Jaeger-LeCoultre, Longines,
and Patek Philippe.
Traditionally considered a male domain, women are also driving up sales now.
Luxury watch makers are trying their best to design the female equivalent of
their most popular watch models. Another notable trend is the integration of
new technology and the use of unconventional materials in luxury watches. Also
all major brands are raising their price level by repositioning of their
products.
The report is aimed at providing a basic understanding of the luxury watch
market. It analyzes the Swiss luxury watch market and its export destinations.
Apart from providing a competitive landscape of the market, the report also
profiles the major luxury watch makers, with a discussion of their key
business strategies. It also analyzes the major trends prevalent in the luxury
watch market.
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