Innovation Driving Luxury Watch Market

Table of Contents

1. Market Overview

• Watch Market: Price Segmentation

2. Market Size

• 2.1 Luxury Sector
• 2.2 Swiss Watch Market
  • Swiss Watch Exports
  • Swiss Watches - Export Markets
  • Major Exporting Countries

3. Market Trends

• 3.1 Rising Demand for Six-Figure Watches
• 3.2 Designer Watches Gaining Popularity Among Women
• 3.3 Silicon Trend
• 3.4 Rich Asians Driving Demand for Luxury Watches

4. Competitive Landscape

• Worldwide Watch Market Share
• Watch Brands: Positioning By Price Category
• Online Search Comparison in US & Europe

5. Major Brands

• 5.1 Rolex
  • Overview
  • Watch Models
  • Major Launches
• 5.2 Tag Heuer
  • Overview
  • Major Launches
  • Business Strategies
  • Focus on Upscale Segment
  • Increase in Ad Spending
• 5.3 Omega
  • Overview
  • Watch Models
  • Major Launches
  • Business Strategies
  • Value Strategy
  • Focus on Mechanical Movements
  • Streamlining of Distribution Network
• 5.4 Breitling
  • Overview
  • Major Launches
• 5.5 Cartier
  • Overview
  • Watch Models
  • Major Launches
  • Business Strategies
  • Supply Chain Efficiency
  • Improvement in Wholesale Network
  • Expansion Strategy

List of Tables

• Watch Market: Price Segmentation
• Worldwide Watch Market Share (2006)
• Watch Brands: Positioning By Price Category
• TAG Heuer Concept Watches
• TAG Heuer Collections
• LVMH - Watches/Jewelry: Breakdown of 2006 Sales by Brand
• TAG Heuer: Major Launches In 2007

List of Charts

• Luxury Sales Growth Vs Global GDP Growth (1990-2005)
• Swiss Watch Exports (2001-06)
• Swiss Watches - Export Markets
• Online Search Comparison in the US (2006)
• Online Search Comparison in Europe (2006)