Health Practitioner - Promising Channel in the US Nutritional Supplement Industry

Table of Contents

• 1. US Nutritional Supplement Industry
  • 1.1 Nutritional Supplement: An Introduction
  • 1.2 Market Size and Growth
• 2. Distribution Channels
• 3. Consumption Trends
  • 3.1 Increasing intake of nutritional supplements
  • 3.2 Use of multivitamins: Consumption pattern
  • 3.3 Omega-3 still riding high
• 4. Growth Drivers
  • 4.1 Aging and intake of nutritional supplements
  • 4.2 Multi-level marketing for nutritional supplements
  • 4.3 Opportunities in China' s vitamin industry
  • 4.4 DHSEA providing protections for the supplement industry
• 5. Competitive Landscape: Major Players by Channel
• 6. Leading Companies
  • 6.1 Atrium Biotechnologies
    • 6.1.1 Company Profile
    • 6.1.2 Business Strategies
  • 6.2 NBTY
    • 6.2.1 Company Profile
    • 6.2.2 Business Strategies
  • 6.3 Leiner Health Products
    • 6.3.1 Company Profile
    • 6.3.2 Business Strategies
  • 6.4 Herbalife
    • 6.4.1 Company Profile
    • 6.4.2 Business Strategies
  • 6.5 USANA Health Sciences
    • 6.5.1 Company Profile
    • 6.5.2 Business Strategies

List of Figures, Charts, and Tables

Figures

• Figure 1.1: Retail natural product market by segment: 2005
• Figure 1.2: Nutritional Supplement Market: 2003 - 2006
• Figure 1.3: Vitamin Market: 2000 - 2006
• Figure 1.4: Multivitamin Market: 2000 - 2006
• Figure 2.1 Vitamin Sales by Channel: 2006
• Figure 2.2: Growth of Distribution Channels
• Figure 4.1: Correlation between age and nutritional supplement intake

Tables

• Table 3.1: Consumption of multivitamins by age and income
• Table 3.2: Leading Multivitamin Brands: 2006
• Table 3.3: Leading Multivitamin Brands: 2006