Abstract
The Japanese cosmetics market is in a stable condition but with continuous
realignment of distribution channels, all cosmetics producers need to enhance
and restructure the management of their sales channels. Specialty stores are
the leading channel due to consumer convenience and low prices while sales
through department stores is slowing down. Shiseido, Kao (and Kanebo), Kose,
and Pola dominate the cosmetics market in Japan.
China' s cosmetics market,
the second largest in Asia Pacific after Japan, is witnessing increased demand
due to improving lifestyles and rising disposable income of the Chinese
population. However, the level of development of the market is still very low.
This suggests a huge growth potential for foreign cosmetic producers. Although
several domestic firms are present, foreign companies dominate the market.
L' Oreal has the largest market share in China.
South Korean cosmetics market
is growing at a faster rate than developed regions. There is a clear trend of
the market heading towards premium cosmetic products. The younger populace is
looking for general skin care and hair care products while the older
generation has more specific needs for their cosmetics products. Another
notable trend is the rising demand of the male consumer segment. Amorepacific
and LG H&H, the leaders in the Korean cosmetics market, have transformed
traditional stores into their self-owned retail channels.
India is being
targeted by global cosmetic giants due to its favorable demographics. The
modern, urban Indian women are becoming increasingly conscious about their
style and looks, with great emphasis on lightening of skin tone. Skin care and
color cosmetics have witnessed solid growth for the last few years, with more
than half of the skincare market comprising of skin lightening creams. Lip
products form a majority of the color cosmetics market. In India, small pack
sizes are very popular as they offer a lower cost and the chance to try new
products. Hindustan Unilever is India' s largest cosmetics company, followed by
L' Oreal.
Skin care products dominate the Taiwanese market, followed by color
cosmetics and hair care products. In Singapore, sun care products and men' s
grooming product has been the growth engine. In Thailand, skin care products
and perfumes lead the market. In Vietnam and Indonesia, domestic cosmetic
producers cater to the middle and low-end market segment while imported
cosmetics dominate the upper strata of the market.
This report analyzes the
cosmetics market in Asia, with focus on Japan, Korea, China, India, Taiwan,
Singapore, Thailand, Vietnam and Indonesia. It analyzes the market value,
competitive landscape and market trends in each of the major regions. The
report also profiles the top cosmetic companies, with a discussion of their
key business strategies.
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