Global Outdoor Advertising Market Growing Rapidly

1. Industry Definition and SIC Classification

2. Global Outdoor Advertising Market

• 2.1 Industry Overview
• 2.2 Market Trends
  • 2.2.1 Major Growth in Outdoor Spend
  • 2.2.2 Declining Flat Screen Prices
• 2.3 Growth Drivers
  • 2.3.1 Cost Saving Opportunities
  • 2.3.2 Global Urbanization Trends
  • 2.3.3 Increasing Global Air Passenger Traffic
• 2.4 Future Opportunities
• 2.5 Challenges
  • 2.5.1 Potential Regulatory Changes
  • 2.5.2 Cost Prohibitive in Remote Zones
  • 2.5.3 Advertising Expenditure Highly Cyclical

3. Outdoor Advertising Segments

• 3.1 Street Furniture
• 3.2 Billboard
• 3.3 Transport

4. Outdoor Advertising Market: Geographical Segmentation

• 4.1 North America
• 4.2 United Kingdom
• 4.3 Germany
• 4.4 France
• 4.5 Asia- Pacific

5. New Entrants to the Industry - Entry Barriers

6. Competitive Landscape - Major players

• 6.1 Clear Channel Outdoor Holdings (CCO)
• 6.2 JCDecaux
• 6.3 CBS Outdoor
• 6.4 Lamar Advertising

• Table 1.1: SIC Classification
• Table I: Top 20 Outdoor Markets by Ad Spend
• Table II: Impact of New Technology on Different Media
• Table III: Potential Number of Sites for Digital Display Deployment
• Table 4.1: North American Ad Expenditure, by Media
• Table 4.2: UK Ad Expenditure, by Media
• Table 4.3: Germany Ad Expenditure, by Media
• Table 4.4: France Ad Expenditure, by Media
• Table 4.5: Asia-pacific Ad Expenditure, by Media
• Table 5.1: Industry Characteristics that Restricts New Players

• Figure 2.1: Global Outdoor Advertising Expenditure (2001-06)
• Figure 2.2: Global Advertising Expenditure by Media (2006)
• Figure 4.3 Ad spend by Media �Ê Percentage of Total
• Figure 4.1 Mega Cities with +10 million population - Current and Forecast
• Figure 4.2 Global Air Passenger Traffic (2003-06 & 2015e)
• Figure 6.1: Outdoor Advertising Revenue of Major Players