Abstract
The global lodging industry has seen tremendous growth in 2006 backed by
growth in four continents - Asia, South & Central America, Europe, and the
Middle East reporting double-digit RevPar growth.
Although North America, traditionally a market that use to drive the global
hotel industry slowed down in 2006, Western European countries specifically
France, Austria and Germany and Asian countries like China and India came to
the industry' s rescue with a major growth in the hotel segment.
The Asian countries specifically China and India are witnessing the fastest
growth in the lodging industry supported by international business and leisure
tourism. Three major factors are driving growth in the Western European and
the Asian countries - a sound economic growth in these regions followed by
increasing business activities and the advent of new tourist destinations.
China is likely to see the highest growth in the Asian region because of the
fact that domestic tourism has seen unprecedented increase in the country with
tourism expenditure rising on average at 14% annually. Further the Chinese
government is likely to reduce state-ownership of hotel assets and thereby
releasing quality lodging assets to be operated by foreign companies or joint
ventures.
Also, there are significant growth opportunities for international brand as
only around 15% of rooms in China are currently branded. As a result, major
global lodging companies are expanding their operations in China to leverage
the growth opportunities.
The report is a study on the global hotel industry with specific focus on the
Chinese hotel industry. The report assesses the various business models that
are adopted by the lodging companies. The size and growth of the hotel
industry by geographic region has been studied in this report. The report
analyzes the growth opportunities that are present in the Chinese hotel
industry and also assesses the differentiating strategies adopted by leading
lodging companies operating in China. It studies the functioning and
strategies of five global lodging companies - InterContinental Hotels Group
(IHG), Wyndham Worldwide, Marriott International, Hilton Hotels and Accor.
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