Abstract
The growing fashion appeal of lingerie has changed drastically over the years.
The market is being driven by the advent of modern technologies and fabrics
that help in designing innovative products such as laser-cut seamless bras and
moulded T-shirt bras. Designers are putting greater emphasis on rich-looking
fabrics, laces, embroideries and brighter, more daring colors. The
largest-selling lingerie product is bra. There is a huge demand for
full-busted bras.
Retailers acknowledge the fact that lingerie market has higher profit margins
than regular apparel. They are launching new lingerie lines and also giving
their older products a makeover. Lingerie vendors are focusing more on their
alliances with lingerie specialty stores as compared to department stores. The
world' s largest lingerie manufacturer, Victoria' s Secret, operates almost
exclusively in North America. The European market is quite fragmented, with
Triumph International and DB Apparel leading the market.
The report analyzes the worldwide, US, UK, and French lingerie markets. Apart
from providing a competitive landscape of the market, the report also profiles
the major lingerie companies, with a discussion of their key business
strategies. It also analyzes the major trends prevalent in the lingerie market.
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