Indian Oral Care Market: Low Penetration Offers Growth Opportunities

Table of Contents

1. Industry Snapshot

• 1.1 Introduction
• 1.2 History of Oral Care
• 1.3 Oral Care Industry Structure

2. Market Overview

• 2.1 Worldwide Market
  • 2.1.1 Market Value & Growth Rate
  • 2.1.2 Market Segmentation
  • 2.1.3 Market Size by Region
• 2.2 United States
  • 2.2.1 Market Value & Growth Rate
  • 2.2.2 Market Segmentation
• 2.3 India
  • 2.3.1 Market Segmentation
  • 2.3.2 Toothpaste Market
  • 2.3.3 Toothpowder Market
  • 2.3.4 Market Opportunities

3. Growth Drivers

• 3.1 Entry of Natural Oral Care
• 3.2 Shift from Toothpowder to Toothpaste
• 3.3 Oral Hygiene Education
• 3.4 Rising Income and Standard of Living

4. Key Issues

• 4.1 Low Dentist-Population Ratio
• 4.2 Lack of Dental Auxiliaries
• 4.3 Imported Toothbrushes - Issue of Safety

5. Competitive Landscape

• 5.1 Market Shares in Toothpaste Segment
• 5.2 Market Shares in Toothpowder Segment

6. Company Profiles

• 6.1 Colgate-Palmolive
  • 6.1.1 Overview
  • 6.1.2 Business Strategies
  • 6.1.3 Relationship Building with Dentist Community
  • 6.1.4 Multifunctional Selling Teams
  • 6.1.5 Acquisitions to Expand its Reach
  • 6.1.6 Oral Care Awareness Campaigns
  • 6.1.7 Presence in all Product Segments
• 6.2 Hindustan Unilever Limited
  • 6.2.1 Overview
  • 6.2.2 Business Strategies
  • 6.2.3 Entry in Kids Segment
  • 6.2.4 Expanding Franchise
  • 6.2.5 Extensive Advertising
• 6.3 Dabur India Limited
  • 6.3.1 Overview
  • 6.3.2 Business Strategies
  • 6.3.3 Distinct Taste with a Wide Range of Portfolio
  • 6.3.4 Presence in Rural India
  • 6.3.5 Strong Marketing and Tailor-made Distribution

List of Tables

• Worldwide Oral Care Market Value & Growth Rate (2001-11E)
• US Oral Care Market Value & Growth Rate (2001-11E)
• Twice-a-day Brushing Statistics by Country
• Average Per capita consumption of Toothpastes by Country
• Segment-wise Brands of Competitors
• Worldwide - Top Brands in Children Oral care Segment
• Global Personal Care Market Size and Growth (2001-11E)
• Manual Toothbrush Sales in US by Brand (2006)
• Power Toothbrush Sales in US by Brand (2006)

List of Charts

• Oral Care Industry Structure
• Worldwide Oral Care Market by Segments (2006)
• Worldwide Oral Care Market by Region (2006)
• US Oral Care Market by Segments (2006)
• India - Oral Care Market Segments (2006)
• India - Toothpaste Market by Segments (2006)
• India - Toothpowder Market by Segments (2006)
• India - Toothpaste/Toothpowder - Market Share (2006)
• India - Major Players - Market Share (2006)
• India - Market Shares in Toothpaste Segment (2006)
• India - Market Shares in Toothpowder Segment (2006)
• Dabur - Oral Care Revenues by Brand (2004-07)