Abstract
Executive Summary
The market for boardsports is growing at a healthy rate on the back of the
preference for individual action sports. The following market for apparel and
accessories for such sports is not limited to the actual participants but also
includes all those who prefer brands and styles associated with it.
In the US especially, board-based sports activities are growing rapidly compared
other action sport categories. Factors like inclusion of snowboarding in the
Winter Olympics and increased TV coverage of surfing, snowboarding, and
skateboarding have increased consumer awareness and helped in driving the
popularity of boardsports.
The report focuses on the US boardsports market - value, growth rate, and
segments. It also discusses the key trends prevalent in the market. The report
provides comprehensive analysis of participation trends in the boardsports
market. The report also profiles the major market players, while discussing
their main business strategies.
Key findings:
- Active use apparel is a US$9.4 billion market for the twelve months ended
January 31, 2008.
- Since the 1979 ski season, skier visits (skiers, snowboarders, etc.) have
grown at a compound annual growth rate (CAGR) of 0.3% in the United States.
- In 2007, there were 55.1 million skier visits in the United States. The
average age of the skier/snowboarder is 36.6 years old; 61% men, 39% women.
- The core surf and skate industry has witnessed growth of 13% to US$5.51
billion by 2006, compared to US$4.87 billion in 2004.
- The number of girls and women surfing regularly has increased 280 percent
over the past decade.
- Skateboarding, snowboarding and surfing enthusiasts choose to shop at core
stores (specialty stores), for apparel, footwear and boarding accessories; the
second preference being mall stores.
- The largest players in the boardsports market are Quiksilver, Inc.
(Quiksilver, Roxy and DC brands), Billabong International Limited (Billabong
and Element brands), Volcom, Rip Curl, Burton, and O' Neill.
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