Abstract
In the worldwide contact lens market, North America is the largest market but
it is also the slowest growing. North America is followed by Europe and
Asia-Pacific. Asia-Pacific region is growing most rapidly. Major eyewear
players are targeting emerging markets such as India and China. Italian
companies like Safilo Group and Luxottica Group, and US-based Viva
International Group are entering emerging markets in Asia.
The demand for varifocals (compared to bifocals) is increasing, even though
varifocals are four times as expensive as single vision lenses. The transition
to disposable contact lenses and demand of specialty lenses is also driving
market growth. Another key trend is that individuals over the age of 50-55 are
larger users of photochromatic lenses compared to younger users.
The worldwide sunglass market is usually segmented by price and function and
the two major price segments are premium and value. The premium segment is
growing rapidly as compared to the value segment.
With consumers treating sunglasses as their fashion statement, eyewear
designers are focusing on bright, multi-colored and bejeweled designs of
sunglasses. Different designs of sunglasses are being developed for office,
casual wear, party wear, or beach wear.
The overall contact lens industry is quite fragmented comprising of eye care
practitioners, mass merchandisers and direct marketers, with eye care
practitioners having the largest share of the retail market. Direct marketers
of contact lenses usually conduct sales via the Internet. 1 800 Contacts is
the largest players in the US followed by Coastal Contacts and Visiondirect.
The report analyzes the eyewear market in US, UK and Germany, besides
providing an overall view of the worldwide market. The report provided
in-depth analysis of contact lens and sunglass segments of the global eyewear
market. It also profiles the major retailers and manufacturers, with a
discussion of their key business strategies. The report also analyzes the
major trends prevalent in the eyewear market.
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