Abstract
The advent of digital entertainment has changed the face of movie rental
industry. The outlook of traditional video stores has changed by adopting new
technologies which help in efficient inventory management and store
operations. The online DVD rental industry is driving movie rental services.
Movie rental market is a part of home entertainment industry, which is again
sub-categorized into physical movie rental market and digital movie rental
market.
With changing consumer preferences, demand is shifting towards digital movie
rental market. Also there is an ongoing trend of DVD rental kiosk and it is
expected that ten percent of total US rental market would shift to Kiosks over
the next three years. This automated technology provides customers with
24-hour access yet charges cheaper rates than stores. Broadband plays an
important role in driving demand of online movie rental industry. Improved
technologies and advent of digital distribution system are also driving demand
by offering more convenience to the customers.
The movie rental market has declined in 2007 as compared to 2006, reason
behind this downfall is inverse market conditions which is affecting consumer
spending rate. In US spending on rental VHS and DVD is declining for the last
five years.
This report covers all the aspects of movie rental industry from its
innovation to development, competition and market opportunities. It gives an
overview of worldwide movie rental market and a thorough analysis of US movie
rental market. It starts from an overview of US media & entertainment industry
and discusses home entertainment market. The report gives a complete
description of the segments of movie rental market and also its sub segments.
Apart from US it focuses on Europe, UK, and Australian movie rental market.
The report highlights major industry trends and issues prevailing in the
market. The report also profiles the major competitors and their market shares.
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