Abstract
ATMs have changed, in many ways, the way an individual interacts with the bank
and conducts his banking transactions. Most of one' s banking needs can now be
conducted through that small kiosk, known as Automated Teller Machine (ATM)
and seldom one needs to go to the bank. Even more, now people can recharge
their mobiles through an ATM, the ATM provides you with tickets and new offers
and serves as a marketing terminal too.
ATMs have made the transactions easy and quick. They have reduced cost and
increased customer satisfaction. Seeing the huge success and acceptance of
ATMs, other industries have also adapted to the self-service kiosks.
ATMs deployed outside bank premises are increasing as compared to the ones
deployed within the bank premises. Retail ATMs have gained popularity as the
business model of ATMs at retail space has become attractive. ATMs are now
being used as a tool to attract customers towards the bank and the place where
ATM is deployed is becoming critically important.
Most of the recent developments in the ATM industry are related to the new
technological developments and software. New features and utilities are being
added to the ATMs. Regionally Asia has taken over the North America, reaching
maturity, as the largest market and is also driving the market growth.
The report has analyzed the various aspects of an ATM like the technologies,
functionality and the cost of operating an ATM. The industry has been analyzed
on a global as well regional basis, discussing major markets like Asia, US and
Europe. The recent market developments are also discussed including market
drivers, trends and new products and technologies. The top three ATM
manufacturers have been profiled, with a discussion of their key business
strategies.
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