Abstract
The elevators and escalators industry, or the E+E industry as is sometimes
referred to, is globally dominated by the elevators. Elevators and escalators
include new equipments and services. This industry is directly related to the
construction industry. The trends and the movements of the construction
industry impact the elevator and escalator market directly. Demand and order
intake for new elevators tracks GDP growth and developments in construction
activity with about a one-year lag.
The installed elevators and new installations are clearly divided among
regions, between Western and emerging economies. The concentration of the
installed elevators is more in the Western economies, with about 50% of the
elevators installed in Europe. The emerging economies in Asia, and
particularly China, have taken a clear lead in new installations.
This distinction between developed and emerging economies also becomes much
more evident when we talk about the revenue mix of global OEMs. While the OEMs
revenues mix within the Western economies is skewed sharply towards services
and modernization, the emerging economies are generating revenues primarily
from installation of new elevators and escalators.
Globally the E+E market is dominated by the 4 global Western OEMs, Otis,
Schindler, Thyssenkrupp and Kone. After these companies the Asian OEMs,
Mitsubishi, Hitachi, Toshiba and Fujitech, come into the picture.
The current report analyzes the elevator and escalator market on a global
scale. The size of key regional markets, like Europe, US, China, Korea and
Middle East, are also being provided with a detailed analysis of the European
market. The report also throws light upon the safety legislations requiring
modernization of lifts in Western countries. The key drivers and challenges of
the industry are also discussed. Finally the top players of the industry are
profiled, with a focus on their key strategies.
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