Abstract
The US vacation ownership industry is growing inspite of the ongoing economic
recession. Analysts feel that with the entry of global hotel chains in Asia
and Europe, market awareness about timeshares would increase. India and China
are expected to be potential targets of vacation ownership developers in the
long-term.
The business model of the timeshare industry is quite unique with sales &
marketing expenditure being the largest component of the expenses. Therefore,
it is very important for the developer to efficiently manage sales and
marketing expenses.
The vacation ownership industry is dominated by large, established vacation
ownership operators such as Hilton Grand Vacation Company (Hilton), Marriott
Ownership Resorts (Marriott) Starwood Vacation Ownership (Starwood) and
Wyndham Vacation Ownership (Wyndham). Wyndham is the largest vacation
ownership operator by number of properties, owners, units and revenues.
The report analyzes the global vacation ownership (timeshare) industry. It
analyzes the worldwide, US, and UK markets. Apart from providing a competitive
landscape of the market, the report also profiles the major timeshare
companies, with a discussion of their key business strategies. It also
analyzes the major trends prevalent in the timeshare industry.
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