Global Online Advertising Industry: An Analysis

Table of Contents

1. Online Advertising Industry: An Overview

2. Advertising Industry Structure

• 2.1 Market Value by Region
• 2.2 Growth Rate

3. Worldwide Internet Advertising Market

• 3.1 Market Size
• 3.2 Online Advertising Spending

4. Online Advertising Market: United States/Canada

• 4.1 Spending Model
• 4.2 Online Revenue Models
  • 4.2.1 Revenues by Quarter
• 4.3 Canada
  • 4.3.1 Revenue Model

5. European Online Advertising Market

• 5.1 Online Advertising Expenditure
• 5.2 United Kingdom
  • 5.2.1 Online Advertising Expenditure
  • 5.2.2 Market Segmentation

6. Asian Online Advertising Market

• 6.1 Japan
• 6.2 China

7. Growth Drivers

• 7.1 Growing Internet User Base
• 7.2 Rising Broadband Penetration
• 7.3 New Advertising trend through Social Networking Sites
• 7.4 E-Commerce Driving Online Ad Demand

8. Industry Trends

• 8.1 Online Advertising Industry Prospects in Singapore
• 8.2 Online Advertising Industry in Switzerland
• 8.3 Decline in Online Advertising Industry
• 8.4 Online Advertising Barriers in China
• 8.5 Future Trends
  • 8.4.1 Global Market
  • 8.4.2 United States
  • 8.4.3 UK

9. Competitive landscape

10. Company Profiles

• 10.1 Google Inc.
  • 10.1.1 Overview
  • 10.1.2 Business Strategies
  • 10.1.3 Extensive Product Offering & acquisitions
  • 10.1.4 Comprehensiveness & Global Access
  • 10.1.5 Word-of-mouth Publicity
  • 10.1.6 Early Adopter & Innovations
• 10.2 Yahoo Inc.
  • 10.2.1 Overview
  • 10.2.2 Business Strategies
  • 10.2.3 Broad Range of Services
  • 10.2.4 Worldwide Presence
• 10.3 AOL LLC
  • 10.3.1 Overview
  • 10.3.2 Business Strategies
  • 10.3.3 Global Expansion
  • 10.3.4 Accessibility Policy
• 10.4 MSN
  • 10.4.1 Overview
  • 10.4.2 Business Strategies

11. Industry Outlook

• 11.1 Market Forecast
• 11.2 Forecast Methodology
  • 11.2.1 Dependent and Independent Variables
  • 11.2.2 Correlation Dependent and independent Variables
  • 11.2.3 Regression Analysis

List of Tables

• Global Advertising Market by Region (2006-11E)
• US Advertising Spending & Estimates by Medium (2007-10E)
• Total Online Ad Spending in US (Pure-Plays vs. Traditional Media), 2007
• EU-15 Market Share by Media (2004-09)
• Share of UK Internet Advertising Expenditure by Industry (H205/H207)
• UK Internet Advertising by Display Format (H206/H207)
• Share of UK Internet Advertising Expenditure by Display Format (2006-07)
• UK Property Advertising Market by Medium (2006-07)
• Online Penetration of UK Classified Advertising (2007)
• China Online Ad Market Statistics (2001-11E)
• Sales through E-Commerce in US (2005-07)
• Top Ad Networks Comparison (March 2008)
• Top Portals as % of Total US Online Ad Spend (2004-08)
• Dependent and Independent Variables (2001-08)
• Correlation Analysis Table
• Model Summary - Coefficient of Determination
• Regression Coefficients Table

List of Charts

• Online Search Engine Value Chain
• Global Split of Major Service Sector Share by Revenues (2007)
• Global Ad Spending Growth by Medium (2006-10E)
• Worldwide Internet Advertising Revenue (2001-08)
• Online Advertising by Industry (2007)
• Internet Advertising Expenditure by Country (2006-08)
• Global Online Ad Spending (2006-07)
• US Internet Advertising Spending by Format (2007)
• US Internet Advertising Revenue Model (2007)
• Annual Revenue for Online Ad Industry in US (2001-08)
• Quarterly Revenue Comparison (Q407/Q408)
• Internet Ad Revenues by Pricing Model (2004-08)
• Canada - Advertising Revenue Distribution by Medium (2007)
• Total Online Purchase in Canada (2002-07)
• UK - Advertising Spend by Media (2007)
• UK Online Advertising Expenditure & Share of Ad spend (2006-08)
• UK Online Market Segments (2007)
• Online Advertising Market in Japan (2002-11E)
• China' s Online Ads Market by Segment (2008)
• Online Ads Market Segments Share in China (2001-12E)
• Global Internet Users (2001-10E)
• Number of Internet Users in China (2001-10E)
• Global Broadband Adoption (2006-07)
• Broadband Subscribers (2004-12E)
• Broadband Penetration Rate by Country (2007)
• US Online Social Network Ad Spending (2008-13E)
• Influence of Websites in User Purchasing Decision (2007)
• Worldwide E-commerce Growth & Forecast (2006-11E)
• Online Advertising in Switzerland by Segments (2006)
• Online Ad Spending in Switzerland (2002-06)
• Internet Advertising Barriers
• Global Advertising Expenditures by Medium (2010E)
• US Online Ad Spending by Type (2008-12E)
• US Online Video Advertising Spending (2007-13E)
• Forecast of UK Internet Advertising Expenditure (2008-12)
• China Online Players Market Share by Revenues (2008)
• Google Revenue Comparison (2004-08)
• Yahoo Revenues by Geography (2006-08)
• Online Advertising Industry Forecast (2008-10E)