Abstract
IVUS market is the fastest growing segment of interventional cardiology. IVUS
is primarily used during the stenting procedure in the percutaneous coronary
intervention (PCI). The growth in this market is mainly based on the number of
PCI procedures and stenting procedures or the stenting placements. More the
stents being used, more would be the need of IVUS technology.
IVUS technology is used to properly observe the placement of the stents,
whether these are fully expanded and to see the built up of plaque. Here it
scores over the traditional angiography technique. Angiography does not
provide any cross-sectional information about the morphology of the plaque.
Although angiography shows narrowings but it fails to differentiate plaque
from the layers of the arteries.
PCI penetration rate is the most important indicator of the IVUS market
growth. Interestingly the penetration rate varies significantly among
different regions. Largely the global markets are under-penetrated, with the
exception of Japan where the penetration rates are very high. This variation
in penetration corresponds directly with the reimbursement systems applicable
in these markets or regions. Where there is no formal reimbursement structure,
the penetration rates are low. Japan follows a well established reimbursement
system, which is why the penetration rate is so high there.
Another interesting feature of this market is that globally, and in most part
of the world the market is shared by only two prominent players, Volcano
Corporation and Boston Scientific. Only in Japan these companies face
competition from another player, Terumo Corporation.
The report analyzes the IVUS market looking at the market from global as well
as regional perspective. The various market related factors are being
interpreted either as market drivers or market limiters. The competition
between Boston and Volcano is also being discussed separately highlighting
their product features and their respective marketing efforts. Lastly the
major three players, Volcano, Boston and Terumo are profiled with their
business strategies.
By combining SPSS Inc.' s data integration and analysis capabilities with our
relevant findings, we have predicted the future growth of the industry. We
employed various significant variables that have an impact on this industry
and created regression models with SPSS Base to determine the future direction
of the industry. Before deploying the regression model, the relationship
between several independent or predictor variables and the dependent variable
was analyzed using standard SPSS output, including charts, tables and tests.
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