Abstract
Gambling has been going on since ages and is now legal in many parts of the
world. Gambling takes many forms, from buying lottery tickets in a raffle to
playing the football pools or betting on the Grand National to table gaming in
casinos. Gambling industry has been one of the world' s fastest growing service
sectors since the 1970s. Casino industry is a popular global gaming industry
generating a large volume of revenues.
Gambling industry, although illegal in many parts, is a major contributor to
the government in terms of tax revenues. This industry is a major boost to the
economy and the GDP of a country.
Gambling is also said to be recession proof and amidst the global slowdown
this industry is growing at a tremendous rate and is also a major source of
employment. The growth this industry is due to emerging gaming markets like
Asia and particularly Macau and also because of the technological advances as
in the mobile gaming and internet gaming. One other reason for its growth is
its expanding consumer base, which is increasing through internet, and
primarily includes the rich class of people.
By combining SPSS Inc.' s data integration and analysis capabilities with our
relevant findings, we have predicted the future growth of the industry. We
employed various significant variables that have an impact on this industry
and created regression models with SPSS Base to determine the future direction
of the industry. Before deploying the regression model, the relationship
between several independent or predictor variables and the dependent variable
was analyzed using standard SPSS output, including charts, tables and tests.
The report analyzes the global gambling industry, with emphasis on the major
gaming destination markets like Las Vegas and Macau. The recent market trends,
activities and market drivers are discussed. The competitive factors are also
discussed and lastly major global players of this industry are profiled,
detailing their business strategies.
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