Abstract
Within a short timeframe, the iPhone series of devices has helped fuel
adoption of mobile applications and web access in North America and Europe
unlike any device before. In the seven years prior to the launch, the paucity
of user-friendly mobile web-focused devices proved a major obstacle to optimal
growth in users and traffic.
Thanks to innovative multi-touch gesture user interfaces, faster processing
and large screens, users are now more aware of the benefits of web access with
mobility. The introduction of advanced user interfaces has been pivotal in
finally realising the possibility and benefit of mobile applications and web
browsing to a wide audience, particularly in developed markets. Supported by
increasing bandwidth in mobile networks, improved user experience has
encouraged uptake, particularly as an extension of any given user' s online
desktop experience, evidenced by the widespread adoption of mobile versions of
leading social networking sites, through the browser, ODPs and other
applications. This is illustrated by Apple through the iPhone, whose users in
the UK are five times more likely to browse the web than owners of other
mobile phones.
The move triggered a wave of touch interface releases with large screens from
rival device manufacturers. Devices such as the HTC Hero and the Palm Pre
signify a new generation in UI, which other market-leading forces such as
Nokia, Samsung, LG, Motorola and Sony Ericsson will bolster through their own
releases over the coming year. It is within this context that the development
of user interface technologies forms a crucial component, providing the
platform which will help generate new revenue streams from advertising and
content/application downloads, on top of subscriptions.
The UI is a holistic term encompassing all elements of a handset (hardware and
software) that contribute towards the end-user' s experience with a mobile
device. It is the system of screen images, devices and software components
that allows the user to interact with and control the handset' s operating
system.
Based on analysis of the position of key participants across the value chain,
including operators, media agencies, software application providers, access
providers, marketing specialists and trade association representatives, this
130+ page report analyses the market drivers and barriers affecting user
interfaces, devices and applications.
Questions answered in this report include:
- How will the market for input devices develop? Which UI technology will
dominate the market by 2011? Which new innovative solutions should be looked
out for?
- How will display technologies improve and what revenues will be seen by
2014?
- What is the business case for an intuitive UI and to what extent can it
increase data ARPU?
- Which services will gain most from an intuitive UI?
- What are vendors' strategies with regards to proprietary OS in low end/mid
range handsets?
- What are the benefits of a customised and customisable UI?
- How can Off-line Portals enhance the user experience in combination with
the UI?
- How will the market for client server applications on mobile devices
develop by 2011?
- What market share will the Series 60 and Series x0 UIs command by 2011?
Why you should buy this report:
- Network Operators: Gain insight into mean of increasing ARPU through the
device itself. How to customise portals and products on the market
- Device Manufacturers: Understand how to customise the UI and gain
competitive advantage in the process
- OEM/ODM: Learn how to plan for the handsets hardware/software elements
- Consultants: Understand the dynamics of the UI value chain and key players
involved in this space
- Application developers: Develop the solutions needed by operators
- UI Vendors: Understand the market dynamics, market share and market
evolution.
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