User Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era

Table of Contents

Executive Summary

• E1. Success of the iPhone
• E2. Simplifying the UI is Vital in Web 2.0 Era
• E3. Product Differentiation with UI
• E4. Dynamic UI for Mass Market Handsets
• E5. Increasing Demand for Intuitive UI
• E6. Market Forecasts

1. The iPhone and Web 2.0 Era

• 1.1 Introduction
• 1.2 iPhone
  • Table 1: iPhone Statistics
  • Chart 1: Total Global iPhone sales
  • Chart 2: iPhone Sales Q3 2007-Q2 2009
  • 1.2.1 Apple: The Trend Setter
  • 1.2.2 Changing the Rules of the Game
    • Table 2: Where iPhone Loses
    • Table 3: Where iPhone Wins
    • Figure 1: Display of Icons and Menu on Screens of Mobile Device
• 1.3 The Web 2.0 Era
• 1.4 Are the innovations brought about by Apple and others sufficient for the mobile industry to move into the Web 2.0 era?
  • Figure 2: Moving into 3D Realm
  • Table 4: UI Pitfalls to Avoid
• 1.5 Why Intuitive UI?
  • 1.5.1 What is UI?
    • Figure 3: A Journey via Handsets Applications leads to User Experience
    • Figure 4: Layered Mobile Device Architecture (1)
  • 1.5.2 Mobile UI
    • Figure 5: Layered Mobile Device Architecture (2)
  • 1.5.3 UI Problems with the Traditional Handsets
    • Table 5: Key Handset Components that Contribute to User Experience
• 1.6 Importance of Mobile UI
• 1.7 Interest in Mobile UI
• 1.8 Aim
  • 1.8.1 Key Questions Answered
• 1.9 Scope
  • 1.9.1 Structure

2. Demands on User Experience in the iPhone and Web 2.0 Era

• 2.1 Key Ingredients for Enhancing UI in the Web 2.0 Era
  • Figure 6: iPhone' s UI
  • 2.1.1 Eye-catching and Dynamic Idle Screen
    • Table 6: Benefits of idle screen solutions
    • Table 7: Idle Screen pitfalls
    • 2.1.1.1 Themes and Skins
    • 2.1.1.2 ODP
      • 2.1.1.2.1 Changing ODPs to offer Web 2.0 experience
      • 2.1.1.2.2 ODP personalisation
        • Table 8: ODP Vendors
        • Table 9: Idle Screen Solutions
    • 2.1.1.3 Active Idle Screen
      • Chart 3: Percentage Mobile Subscribers Browsing Internet (2009-2014)
  • 2.1.2 Enhanced Start Menu
    • 2.1.2.1 Hard and Soft Keys
    • 2.1.2.2 Button Options on Mobile Devices
  • 2.1.3 Highly Relevant Search & Discovery
  • 2.1.4 Fast and Intuitive Browsers
    • Figure 7: Device and Browser/Site Usability
    • Table 10: Mobile Web Browsers
    • Chart 4: Browser Shipment in Millions (2009-2014)
    • 2.1.4.1 Web Browser for S60
    • 2.1.4.2 Safari for iPhone
    • 2.1.4.3 SkyFire
    • 2.1.4.4 Opera Mobile 9.5.1
  • 2.1.5 Power of Expression with 2D and 3D Graphics
  • 2.1.6 Consistent UI Experience across Applications
    • Figure 8: Evolution of Applications and OS
    • Table 11: Key interfaces and their suitability based on device type
  • 2.1.7 GUI Tailored for the Specific Handset Features

3. Demands on Form Factor, Embedded OS and UI Platforms in the iPhone and Web 2.0 Era

• 3.1 Input options: Compatibility with the features supported by the Handset
  • 3.1.1 Input or Data Entry in iPhone
    • Table 12: Input Methods used in Mobiles
    • 3.1.1.1 Advantages/Disadvantages of Touch Screen
    • 3.1.1.2 Market For Touch Screen Handsets
      • Chart 5: Touch Screen Handsets in Million units(2009-2014)
      • Chart 6: Selling Revenues from Touch Screen Handsets in $ Billions (2009-2014)
  • 3.1.2 Key Data Entry Options
    • 3.1.2.1 Keyboard Input
    • 3.1.2.2 Numeric Keypads
    • 3.1.2.3 QWERTY Keypads
      • Figure 9: QWERTY Keypads
      • Chart 7: QWERTY Keypad Sales with/without touch screen (2009-2014)
      • Chart 8: QWERTY Keypad Market Share in Smartphones and Feature Rich Phones
    • 3.1.2.4 Foldable Keyboards
    • 3.1.2.5 Keypad Agumentations
      • 3.1.2.5.1 Predictive Text Input
    • 3.1.2.6 Voice Input
    • 3.1.2.7 Multimodality
    • 3.1.2.8 Gesture input
    • 3.1.2.9 Sensors
• 3.2 Display: Requirements for vivid colours, large screen and excellent image quality
  • Table 13: Limitations of Mobile Displays
  • 3.2.1 iPhone' s Display
  • 3.2.2 Types of Mobile Displays
    • 3.2.2.1 LCD
    • 3.2.2.2 OLED
    • 3.2.2.3 OLED over LED
  • 3.2.3 Touch Screen Displays
    • 3.2.3.1 Capacitance detection versus resistive technology
      • Figure 10: Resistive Screen
      • Figure 11: Capacitative Screen
  • 3.2.4 Projector Display
  • 3.2.5 Market for Display Technologies in Mobiles
    • Table 14: Comparison of Mobile Display Technologies
    • Chart 9: Display Technology Market Share (2014)
    • Chart 10: Display Technology
• 3.3 Open source OS which offers UI support
  • Table 15: Issues with Ubiquitous Adoption of Open OS
  • 3.3.1 Impact of Open OS on UI
    • Table 16: Open OS on the Market
  • 3.3.2 iPhone OS
  • 3.3.3 UI Customisation with Symbian OS
  • 3.3.4 UI Customisation with Windows Mobile 6.5
  • 3.3.5 LiMO and UI customisation
    • 3.3.5.1 Access
    • 3.3.5.2 Azingo
  • 3.3.6. UI Customisation with Palm webOS
  • 3.3.7 UI Customisation with Android
    • Table 17: Operating Systems and their Support for UI
    • Table 18: Open OS Comparison
    • Table 19: UI Options with Open OS
    • Chart 11: OS Market Share (2009/2014)
    • Chart 12: Symbian OS Share Based on Geography
• 3.4 A customisable UI Layer
• 3.5 UI application platform must be resilient and dynamic
  • 3.5.1 S60
    • Chart 13: S60 Market Share Forecast (2009-2014)
  • 3.5.2 S40
  • 3.5.3 UiOne
  • 3.5.4 UIQ
• 3.6 Popular Middleware UI platforms for Mass market Devices
  • 3.6.1 Brew
  • 3.6.2 Adobe Flash Lite
  • 3.6.3 Java
    • Figure 12: Java UI Components
  • 3.6.4 Java, Brew and Flash Lite Market Share
• 3.7 UI Frameworks and Middleware Solutions
• 3.8 Ergonomics

4. Handset UI Requirements and Usability Analysis

• 4.1 Designing Intuitive UI
  • Figure 13: Handset Usability Analysis
  • Figure 14: Customer Demands From UI
  • Table 21: Requirements from UI in the Web 2.0 Era
• 4.1 Which Applications Will Drive Data Usage in the Web 2.0 Era?
  • 4.1.1 Gaming
    • 4.1.1.1 Vendors in the Gaming market
    • 4.1.1.2 Growth in Gaming Market
      • Chart 14: Global Gaming Revenues
      • Chart 15: % Gaming revenues from different regions
  • 4.1.2 Mobile TV
    • Chart 16: IPTV Subscriber Growth (2009-2015)
    • Chart 17: IPTV Revenues Growth (2009-2015)
• 4.3 Messaging Applications
• 4.4 Multimedia Messaging
  • Chart 18: MIM Revenue Growth (2009-2015)
  • Chart 19: Mobile Video Telephony Revenues (2009-2015)
  • Chart 20: PoC Subscriber Growth (2009-2015)
• 4.5 Mobile Internet Browsing and Searching
  • 4.5.1 Market Growth for Browsing and Searching
    • Chart 21: Mobile Browsing Usage for February 2009
    • Chart 22: Mobile Search Engine Usage for February 2009

5. Analysing UI Attractiveness

• 5.1 Four UI Strategies for Market Penetration
  • Chart 23: Smartphone Market Share Vs the Mass Market Devices (2008-2014)
  • 5.1.1 Targeting UI for mass market handsets
  • 5.1.2 Segmentation
    • 5.1.2.1 UI Specific to Segment and Geographical Market
    • 5.1.2.2 DooPhone
    • 5.1.2.3 Re-skinning is a thing of the past
    • 5.1.2.4 Can handsets have their own personalities?
    • 5.1.2.5 Idle Screen Customisation
    • 5.1.2.6 Handling Mobile Complexity
    • 5.1.2.7 Handset customisation is not the same as UI customisation
    • 5.1.2.8 Provide an Ecosystem with intuitive UI on Handset
      • Table 22: Ecosystem for Mobiles
  • 5.1.3 Multiple input interfaces
    • 5.1.3.1 One Form Factor Strategy
  • 5.1.4 Standards based approach
    • 5.1.4.1 Browser Standards
      • 5.1.4.1.1 OMPT
      • 5.1.4.1.2 LIMO' s support for BONDI
• 5.2 Benefits from UI Strategies
  • 5.2.1 Competitive Advantage
    • 5.2.1.1 Can UI provide competitive advantage?
    • 5.2.1.2 Marketing UI
  • 5.2.3 Increase Data ARPU
  • 5.2.4 Promoting 3G, HSDPA and LTE
    • Chart 24: Data Traffic Per Radio Technology
• 5.3 Difficulties with UI strategies
  • Table 23: Key Success Factors for Operators and Device Manufacturers
  • 5.3.1 UI Strategies adopted by top vendors
    • 5.3.1.1 Samsung
    • 5.3.1.2 LG
      • Chart 25: LG' s Smartphone Shipment (2005-2008)
    • 5.3.1.3 Nokia
    • 5.3.1.4 Sony Ericsson
    • 5.3.1.5 Motorola
      • Chart 26: Handset Vendor Market Share 2009
• 5.4 Business Case for UI
  • Chart 27: Global Mobile Subscriber Base in Billions (2003-2008)
  • Chart 28: Operator Revenues (2007-2014)
  • 5.4.1 Market for Smartphones
    • Chart 29: Smartphone Sales Q1 2009
    • Chart 30: Smartphone Market Share Q1 2009
  • 5.4.2 Key high speed technologies bolstering data ARPU
    • Chart 31: Global 3G Subscriber Growth (2007-2014)
    • Chart 32: Global 3G Subscriber Revenues (2008-2014)
  • 5.4.3 Opportunity to Increase Data Revenue from Killer Applications
    • Chart 33: Revenues from Voice/Data Services (2015)
    • Chart 34: LTE Subscriber Growth (2009-2015)
    • Chart 35: LTE Operator Revenues (2009-2015)
    • Chart 36: Percentage Data Revenues Generated by Different Data Applications (2015)
    • Chart 37: Data revenues as a percentage of total revenues (2009-2015)
    • Chart 38: Global Data ARPU (2008-2015)
  • 5.4.4 Handset Size and Cost
    • Chart 39: Breakdown of Handset Cost
    • Table 24: Mobile Device Comparison
  • 5.4.5 WIDgets
    • Chart 40: Widget Platform Market (2008-2014)
  • 5.4.6 Mobile Searchers and Browsers
  • 5.4.7 ODP
  • 5.4.8 LiMO Gains

6. New UI Solutions on the Horizon and Innovative Vendors

• 6.1 Sweeping UI innovations
  • 6.1.1 TouchFlo
  • 6.1.2 3D Touch Cube
  • 6.1.3 Qualcomm MEMS Technologies
  • 6.1.4 Oil and Water based Display
  • 6.1.5 Foldable Displays
  • 6.1.6 Modu
  • 6.1.7 Zeemote
  • 6.1.8 Semantic Analysis with Speech Recognition
  • 6.1.9 Finger Print Sensor for Mobile Devices
  • 6.1.10 Swype
  • 6.1.11 Handwriting Recognition
  • 6.1.12 Fully Multi-touch Based UI
  • 6.1.13 3D Graphics Acceleration
  • 6.1.14 Mobile Shell
  • 6.1.15 Mode Shift
  • 6.1.16 Multimodal Output
    • 6.1.16.1 Haptics
  • 6.1.17 Winged QWERTY Keypad
  • 6.1.18 Themed UI
• 6.2 Innovative UI Vendors
  • 6.2.1 Metaphor
  • 6.2.2 Vlingo
  • 6.2.3 Voice Signal
  • 6.2.4 Lightmaker
  • 6.2.5 Nuance
  • 6.2.6 Fastap
  • 6.2.7 Metaphor
• 6.3 UI Frameworks and Middleware Solutions Vendors
  • 6.3.1 TAT
  • 6.3.2 Digital Airways
  • 6.3.3 GestureTek Mobile
  • 6.3.4 Acrodea
• 6.5 Store Fronts Vendors
  • 6.5.1 SurfKitchen
  • 6.5.2 Celltick
  • 6.5.3 FullPower
  • 6.5.4 Pure Digital
  • 6.5.5 Zumobi

7. Conclusion

• 7.1 Different Form Factors
• 7.2 Quality of Input/output device
• 7.3 Simplicity and Ease of Use
• 7.4 Benefits of Intuitive UI to the Players in the Wireless Value Chain
  • Table 25: UI Strategy Benefits for UI Value Chain Players
  • Table 26: Findings of the Report

Companies Listed

• Abaxia
• Access
• AccuWeather.com
• Acrodea
• Action Engine
• Aditon
• ALJAWAL (Saudi Telecom)
• Amazon.com,
• AOL Tegic
• Apple
• ARM
• Atrua
• Azingo
• Celltick
• Cibenix
• Cincinnati Bell Wireless
• Cingular Wireless
• Comstar-UTS
• Digit Wireless
• Digital Airways
• Facebook
• Fandango
• Fastsearch
• Flickr
• FullPower
• GestureTek Mobile
• GetJar
• Glofiish
• GSMA
• HTC
• Immersion
• Inflexion
• Intromobile
• Kvaleberg AS
• LG
• Lightmaker
• LiMo Foundation
• Macrovision
• Maxis
• Mentor Graphics
• Metaphor Solutions
• MobiComp
• Modu
• Morpho
• Motorola
• Movial
• MSX
• MTV
• Nokia
• NTT DoCoMo
• Nuance
• O2
• Onskreen
• Open Table
• Openwave
• Openwave Systems
• Opera Platform
• Orange
• Pharos
• Pure Digital
• Qualcomm
• RefreshMobile
• Samsung
• Skyfire
• Sony Ericsson
• Spb Mobile Shell
• StubHub
• SurfKitchen
• Suri
• Swype
• Symbian
• Synapsy
• TAT
• Tegic Communications
• Telefonica
• Telefonica Moviles Espana,
• Telstra
• Toshiba
• UPEK
• UTStarcom
• Validity
• Verizon
• Vlingo Mobile
• Voice Signal
• Webwag
• YouTube
• ZeeMote
• Zi Corporation
• Zodiac Interactive
• ZTE
• Zumboi