Extreme Mobile: Launching a content-driven MVNO brand

Mobile operators have been looking for the killer mobile content to get subscribers generating higher data revenues for some time now. Most have had to spend a lot of time, energy and resources trying to get their content strategies and content-supplier deals right, but what will happen when the content companies realise that they can become involved in the mobile world by starting their own MVNO services? How will this affect the current mobile market? What potential threats and opportunities will this pose to the traditional mobile operators?

Content companies are finally starting to realise the benefits of becoming an MVNO to target their existing customer base. One of the most interesting examples is the action-sports brand, Extreme, famous for its death-defying TV shows targeted at the high-spending, young male adult market.

In the latest visiongain report, Extreme Mobile: Launching a content-driven MVNO brand, you will discover why Extreme has a unique product offering, and the implications that its brand strength will have on targeting a niche market.

In early 2005 Extreme Mobile announced plans to finalise a wholesale agreement for at least four years with a UK network operator. This report will answer the following questions, and much more.

Find out:

• What Extreme hopes to achieve from entering the UK mobile market?
• Which factors will influence Extremes likelihood to succeed in this market?
• What is Extremes handset strategy?
• How will Extreme go about marketing its mobile service?
• With a strong existing content base, what will be Extremes content strategy?
• What ARPU levels will Extreme Mobile command? And what percentage will come from data?
• How many subscribers is Extreme Mobile expected to have by 2010?

This announcement has major implications for the mobile telecoms market because Extreme Mobiles approach will be based on unique and differentiated services based around content, handsets and the lifestyle that surrounds its core demographic.

• What lessons can potential and existing MVNOs learn from Extremes approach to its MVNO service?
• What exactly does this deal mean for UK operators?
• Which other mobile telecoms markets is Extreme likely to enter?
• What does this deal mean for operators in these other markets?
• Can a successful niche content company generate revenues by entering the telecoms market?

This 60+ page report critically evaluates Extreme Mobiles strategy and by reading it you will learn how other content companies and strong demographically-targeted brands are set to follow the business model set by Extreme. What impact will this have on your market? Should operators encourage MVNO activity and accept the hosting fees or be concerned about these companies cannibalising their customer base?

Discover:

• How the rise of strong brands entering the telecoms market through MVNO models will impact the market through to 2010.
• How other MVNOs have been successful at leveraging their brand strategy in the mobile market.
• What effect 3G and regulator intervention will have on the introduction of MVNOs.