Location Based Services 2005-2010: Market realities, recommendations and forecasts

Table of Contents

• Chapter 1. Introduction
• Graph 1. Revenue for Data Services, 2004
• 1.2 Usage Areas
• Graph 2. Consumers Interested in Location Service
• 1.2.1 Emergency Services (E-911)
• 1.3 Interconnection
• 1.4 Drawbacks to LBS
• 1.5 Focus of this Report
• Chapter 2. Technical Focus
• 2.1 Basic Location Techniques
• 2.1.1 Tracking and Positioning
• 2.1.2 Angle of Arrival (AOA)
• 2.1.3 Measuring the Signal Strength
• 2.1.4 Cell of Origin (Cell-ID)
• 2.2 Network and Handset Techniques
• 2.2.1 Time Difference of Arrival (TDOA)
• Figure 1. Architecture for TDOA Emergency Call
• 2.2.2 Triangulation and Trilateration (AFLT)
• 2.2.2.1 Triangulation
• 2.2.2.2 Trilateration
• 2.2.3 Enhanced Observed Time Difference (E-OTD)
• Figure 2. Architecture for E-OTD
• 2.2.4 A-GPS
• 2.2.5 Hybrid Technology
• Table 1. Technologies Compared
• 2.3 Satellite Positioning Systems- GPS
• Figure 3. Orbital Paths of Satellites Around the Earth
• 2.3.1 Basic Principles of Satellite Navigation
• Figure 4. Possible Position Locations
• Figure 5. Positioning Using Three Satellites
• 2.3.2 The Satellites
• Table 2: Characteristics of GPS Satellite
• 2.3.2.1 User Segment
• Figure 6. User, Control and Space Segments of GPS
• 2.3.2.2 Space Segment
• 2.3.2.3 Control Segment: Master Control Station
• 2.3.2.4 Monitor Stations
• 2.3.2.5 Ground Antennas
• 2.4 Precise Positioning Service (PPS)
• 2.4.1 Standard Positioning Service (SPS)
• Table 3. Precision of GPS
• 2.5 Frequencies and Signals
• 2.6 Distorting Effects
• 2.7 DGPS
• 2.8 WAAS
• 2.9 Other Satellite Systems
• 2.9.1 GLONASS
• 2.9.2 EGNOS and GALILEO
• 2.10 Network-Based Positioning
• 2.11 GSM
• 2.12 Cell of Global Identity
• 2.13 Segment Antennas
• 2.14 Timing Advance
• 2.15 Uplink Time of Arrival
• Chapter 3. Platforms and Applications
• 3.1 Location Service Platforms
• 3.2 Geographic Information Systems
• Figure 7. LBS Value Chain
• 3.2.1 Digital Road Databases
• 3.2.2 Point-of-Interest Information
• Table 4. Companies Providing Services (Non-exhaustive)
• 3.3 The Location Engine
• 3.3.1 Dynamic Data
• 3.3.2 Geocoding and Reverse Geocoding
• 3.3.3 Routing
• 3.3.4 Proximity Searches
• 3.4 The LBS Platform
• 3.5 Applications Designs
• 3.6 Types of Location-Based Services
• 3.6.1 Information Services
• 3.6.2 Interaction Services
• 3.6.3 Mobility Services
• 3.6.4 Niche Opportunities
• 3.6.4.1 Infotainment Services
• 3.6.4.2 Information Distribution Services
• 3.6.4.3 Location-Based Games
• Table 5. Consumer and Business LBS
• 3.6.4.4 Emergency Support Services
• 3.6.4.5 Location Aware Billing
• 3.6.4.6 Tracking Services
• 3.7 Business Applications
• 3.8 AT&T Friend Finder Application
• 3.8.1 User Interface
• 3.8.2 Basic LBS Functionality of Find Friend Application
• 3.8.3 AT&T Pricing
• 3.8.4 mMode Uptake
• 3.8.5 Leader in the Field
• Chapter 4. U.S. LBS Market
• 4.1 Market Overview
• Graph 3. Global wireless subscribers use LBS (millions)
• 4.2 U.S. Carriers
• 4.2.1 AT&T
• Table 6. AT&T mMode Bundle Plans
• 4.2.2 Nextel
• Table 7. Nextel TeleNav Bundle Plans
• 4.3 Market Drivers
• Graph 4. Most attractive services to American consumers
• Graph 5. Percentage of people who would purchase LBS in a given timeframe
• 4.4 Safety Regulations: E-911
• 4.4.1 911 Calls
• 4.4.2 Location of a Call
• 4.4.3 E-911
• 4.4.4 FCC Mandate
• 4.4.5 Phase I Requirements
• 4.4.6 Phase II Requirements
• 4.4.7 Solutions
• Table 8. U.S. Carrier E-911 Solutions
• 4.4.8 Implementation Difficulties
• Graph 6. Percentage of PSAPs that had phase capabilities 2003
• 4.4.9 Comparison of Phase I and Phase II
• 4.4.10 Carrier Progress
• 4.4.11 Technical Problems
• Chapter 5. World Markets
• 5.1 European Market
• Graph 7. Western European Mobile Users Interest in Value-Added Applications
• 5.1.1 LBS Europe
• 5.1.2 LBS in European Business
• Graph 8. Percentage of consumers interested in service
• 5.1.3 European Consumer Habits
• Graph 9. Percentage of consumers interested in E-LBS per country
• Graph 10. Likelihood of churn for each country
• 5.1.4 E-112
• Table 9. Asian and European Companies offering LBS
• 5.1.5 Lessons Learned From U.S.
• 5.2 GALILEO
• 5.2.1 Development Phases
• 5.2.2 Development and In-Orbit Validation
• 5.2.3 Positioning Services
• 5.3 Satellite Agreements
• 5.4 Asian Market
• Graph 11. Percentage of Asian subscribers who want or have LBS
• 5.4.1 Technologies Utilized
• 5.4.2 Global Regulations
• Chapter 6. Interoperability
• 6.1 Importance of Standards
• 6.1.1 Consumer Expectations with LBS
• 6.2 Maintaining LBS Business Models
• 6.2.1 Increased Billable Employment of Network
• 6.2.2 Niches for Providers
• 6.2.3 Different Content Providers
• 6.3 LBS Standard Organizations
• 6.3.1 Other Standards Organizations
• 6.4 The GeoMobility Server
• 6.5 Standards Used in AT&T Find Friend Application
• 6.6 Multivendor Value Chains
• Chapter 7. Privacy
• 7.1 Privacy Issues
• 7.2 Personal Freedom in International Conventions
• 7.3 General Location Data Protection Principles
• Table 10. Basic data principles
• 7.4 Privacy Types
• 7.4.1 Corporate Enterprise-Level Privacy
• 7.4.2 Personal Subscriber-Level Privacy
• Graph 12. Percentage of people worried about privacy issues in LBS
• 7.5 Carrier and Service Provider Issues to Address
• 7.5.1 Murky Waters
• 7.5.2 Consumer Attitudes
• Graph 13. Percentage of customers reaction when asked to provide personal information
• 7.5.3 Lessons From Amazon.com
• 7.5.4 Risks and Recommendations
• Chapter 8. Forecasts/Recommendations/Conclusions
• 8.1 Global Market Drivers
• 8.1.1 Forecasts
• Graph 14. Global Market Revenue for LBS (billions), 2004-2010
• Graph 15. Percentage of Global Revenue for Data Services, 2004-2010
• Graph 16. Average LBS Revenue Per Subscriber, 2004-2010
• Graph 17. Global LBS Subscribers, 2004-2010
• 8.2 Recommendations
• 8.2.1 Integration
• 8.2.1.1 Data-Driven Applications
• Table 11. LBS Success Factors
• 8.2.1.2 Simplifying Application Development
• 8.2.1.3 Business Logic
• 8.2.1.4 Presentation Layer
• 8.2.1.5 Intuitive User Interfaces
• 8.3 An Integrated Approach
• 8.3.1 Key Application Success Factors
• 8.3.2 Functionality Packaging
• Table 12. Packaging Essentials
• 8.3.3 Niche Product Marketing
• Graph 18. Revenue Share Estimate
• 8.4 LBS Business Case Development
• 8.5 Applications Defined
• 8.5.1 Business Models
• 8.5.2 Flexible Platforms
• 8.6 Safety and Security
• 8.7 Privacy
• 8.8 Conclusion