Nokia: On the road to recovery?

Has Nokia learnt from its mistakes in 2004? What challenges still remain?

Nokia is still the largest mobile phone company in the world, but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the No 1 vendor still exists, as Nokias market share and revenues have been on the decline. Falling average sales prices (ASPs) and market share have had an impact and forced Nokia to further re-think its strategy towards developed and emerging markets.

The year 2004 proved a particularly difficult year for Nokia. Problems have ranged from perceived complacency and arrogance, to a failure to read market trends and adapt accordingly. Furthermore, Nokia has been lagging in design innovation. Established competitors for both products and services are also challenging Nokia, especially Asian manufacturers, the newest of which comes in the form of BenQ, which recently took over Siemens Mobile division. So for just how long will Nokia remain the No.1 mobile player?

This report provides an independent and strategic assessment of Nokias future plans and strategy. Among others, it answers key questions, such as:

• What are the challenges that Nokia faces now?
• Will it remain market leader, and if so how?
• How is Nokias strategic relationship with mobile operators changing?
• What kind of synergies does Nokia experience between its business units?
• How do Nokias segmentation models differ from its competitors?
• What are Nokias strengths and weaknesses and how do they effect you?
• Is Nokias handset portfolio adequate to fend off challenges from its rivals, e.g. its lack of clamshell & 3G models?
• What are Nokias main goals and targets and will they be achieved?

Greater segmentation is forcing device manufacturers to re-assess their positioning within the market. Nokia clearly wants to be present across all market segments but will have to adapt to smaller shipment volumes, with all the development issues and revenue costs implications associated with a smaller production line. What will these shipment volumes be?

This unique report focuses exclusively on Nokias aim to remain the dominant player in the handset mobile market in the face of increasing competition from established manufacturers and new comers. It critically evaluates the measures that Nokia has adopted to deal with the challenges that the company faces. Will they be enough for Nokia to remain No 1? These are examined from a strategic standpoint and are discussed against those of its competitors.

This report will also tell you:

• Nokias latest market share and year-on-year comparisons with its main competitors
• Nokias reaction to a changing mobile phone market
• Nokias new products, and planned products that are in the pipeline
• Nokias handset shipment statistics by region
• Nokias financial information by business unit
• Nokias relationships with suppliers and operators
• What Nokias regional strategies are.

You cannot afford to ignore this report. Whether you are an operator buying their products or a competitor trying to outsell them, Nokia cannot be disregarded. You should place your order for this report today.

Nokia: On the road to recovery?

Has Nokia learnt from its mistakes in 2004? What challenges still remain?

Nokia is still the largest mobile phone company in the world, but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the No 1 vendor still exists, as Nokias market share and revenues have been on the decline. Falling average sales prices (ASPs) and market share have had an impact and forced Nokia to further re-think its strategy towards developed and emerging markets.

The year 2004 proved a particularly difficult year for Nokia. Problems have ranged from perceived complacency and arrogance, to a failure to read market trends and adapt accordingly. Furthermore, Nokia has been lagging in design innovation. Established competitors for both products and services are also challenging Nokia, especially Asian manufacturers, the newest of which comes in the form of BenQ, which recently took over Siemens Mobile division. So for just how long will Nokia remain the No.1 mobile player?

This report provides an independent and strategic assessment of Nokias future plans and strategy. Among others, it answers key questions, such as:

• What are the challenges that Nokia faces now?
• Will it remain market leader, and if so how?
• How is Nokias strategic relationship with mobile operators changing?
• What kind of synergies does Nokia experience between its business units?
• How do Nokias segmentation models differ from its competitors?
• What are Nokias strengths and weaknesses and how do they effect you?
• Is Nokias handset portfolio adequate to fend off challenges from its rivals, e.g. its lack of clamshell & 3G models?
• What are Nokias main goals and targets and will they be achieved?

Greater segmentation is forcing device manufacturers to re-assess their positioning within the market. Nokia clearly wants to be present across all market segments but will have to adapt to smaller shipment volumes, with all the development issues and revenue costs implications associated with a smaller production line. What will these shipment volumes be?

This unique report focuses exclusively on Nokias aim to remain the dominant player in the handset mobile market in the face of increasing competition from established manufacturers and new comers. It critically evaluates the measures that Nokia has adopted to deal with the challenges that the company faces. Will they be enough for Nokia to remain No 1? These are examined from a strategic standpoint and are discussed against those of its competitors.

This report will also tell you:

• Nokias latest market share and year-on-year comparisons with its main competitors
• Nokias reaction to a changing mobile phone market
• Nokias new products, and planned products that are in the pipeline
• Nokias handset shipment statistics by region
• Nokias financial information by business unit
• Nokias relationships with suppliers and operators
• What Nokias regional strategies are.

You cannot afford to ignore this report. Whether you are an operator buying their products or a competitor trying to outsell them, Nokia cannot be disregarded. You should place your order for this report today.