Table of contents
Chapter 1 Executive Summary
- 1.1 Nokia: The year ahead
- 1.2 Outlook for handset manufacturers
- 1.2.1 Changing Segmentation
- 1.3 Outlook for service providers
- 1.4 Major Market Trends
- 1.4.1 Significant Growth in Mobile Subscribers
- 1.4.2 Cost of Devices is Coming Down
- 1.5 Summary
Chapter 2 Introduction
- 2.1 Methodology
- 2.2 Organisation of the Report
- 2.3 Aims and Focus of the Report
Chapter 3 Nokia Overview
- 3.1 Landscape
- Chart 3.1: Total Handset Models Released Globally by Vendor during 2004
- 3.1.2 Nokia aims to narrow 3G gap with new W-CDMA devices
- 3.1.3 Industry Trends
- Table 3.1: World Mobile Phone Subscribers Base
- 3.1.4 A Changing Business Model
- 3.1.4.1 Nokias reaction to evolving industry dynamics
- 3.2 Impact of no-frills MVNOs on Nokia
- 3.3 Nokias focus on emerging markets requires a new business model
- 3.4 Nokia tackles emerging markets
- 3.5 Nokias Products and services analysis
- 3.5.1 Nokias Business Groups
- Figure 3.1: Nokias organisational structure
- 3.5.1.1 Mobile Phones
- 3.5.1.2 Multimedia
- 3.5.1.3 Enterprise Solutions
- 3.5.1.4 Networks
- 3.5.2 Technology Platforms
- 3.5.3 Nokias Technological Activities
- 3.5.4 Nokias Research & Development Activities
- Table 3.2: Nokia Worldwide R&D facilities
- 3.5.4.1 Reducing R&D through platform model
- 3.5.4.1 R&D in Asia
- 3.6 Nokias Management Structure
- 3.7 Nokias Synergy
- Figure 3.2: Nokias triangular dynamics concept
- 3.8 Out of Synchronisation
- 3.8.1 3G Complexities
- Chart 3.2: 3G penetration in selected markets
- 3.8.1.1 The Problem with 3G
- 3.9 Forum Nokia Pro
- 3.10 Nokias Past Mistakes
- 3.11 Nokias latest saga on market share
- Chart 3.3: Handset market share by vendor, Q1 2005
- 3.12 Nokias Response to Critics
- 3.12.1 Recent Steps
- 3.12.2 Future Actions
- 3.13 Nokia and Blogging
- Table 3.3: Nokia handsets compatible with Lifeblog
- 3.13.1 Nokia, Blogging, and the Operator
- 3.13.2 Blogging Roll-Out: 2006 - the year of blogging
- 3.14 Nokia Expands its core business
- Table 3.4: Nokia Sensor-enabled handsets
- 3.14.1 Nokia challenges Tablet PC
- 3.14.2 Nokia expands its entertainment services
- 3.14.3 Nokia and Apple
- 3.14.4 Nokia and Billing
- 3.14.5 Nokia launches network initiatives
- 3.15 Nokia launches Series 40 application developers
Chapter 4 Performance and Financial Position
- Table 4.1: Nokia Q1/2005 results by business group (? m)
- Chart 4.1: Nokia net sales by business group, 2004
- Table 4.2: Pricing of new N-Series handsets before operator subsidies
- 4.1 Mobile Phone Business Group
- Table 4.3: Mobile phones group revenue 2003/2004
- Table 4.4: Nokia mobile device volume by geographic area (million units)
- Table 4.5: Nokia vs industry Smarthphone shipments (million) 2004-05
- 4.2 Multimedia Business Group
- Table 4.6: Multimedia group revenues, 2003/2004 (?m)
- Table 4.7: Nokias 3G handset range
- 4.2.1 Nokia and Multimedia
- 4.3 Enterprise Solutions Business Group
- Table 4.8: Enterprise Solutions group revenues, 2003/04 (? m)
- 4.4 Networks Business Group
- Table 4.9: Network Business group revenues, 2003/2004 (?m)
- Table 4.10:Networks net sales by geographic area (?m)
- 4.5 Nokia and Convergence: Nokia must adopt a flexible approach
- 4.6 Nokia and Wi-Fi
- 4.7 Nokia and WiMAX
- 4.8 Nokia and IMS
- 4.8.1 Nokia and Telecom Italia
- 4.8.2 Nokia Trials of IMS
- 4.8.2.1 Nokia, O2, and NTL
- 4.8.2.2 Nokia and Sierra Wireless
- 4.9 Security and Convergence
- 4.10 HSDPA
- 4.10.1 Nokia on HSDPA
- Table 4.11: Nokias HSDPA trials
- 4.10.2 Nokias I-HSPA and HSUPA developments
- 4.11 Nokia and EDGE
- 4.11.1 Nokia dominates the EDGE market
- 4.11.2 Nokia finds itself in a prime position
- Chart 4.3: Number of EDGE handsets released by vendor
- 4.12 Other HSDPA trials
Chapter 5 Analysing Nokias Strategy
- 5.1 Market Strategy
- 5.2 Nokias Strategy
- 5.2.1 Global Strategy
- 5.2.1.1 Expand Mobile Voice
- 5.1.1.2 Drive Consumer Mobile Multimedia
- 5.1.1.3 Bring Extended Mobility to Enterprise
- 5.2 Nokia and its partners
- 5.3 Nokias strategic outlook
- Chart 5.1: Nokias Global Handset Market Share, 2001-2004
- Table 5.1: N-Series phones
- 5.4 Ahead of its time
- 5.5 Nokias Strategic Approaches
- 5.5.1 Design flexibility enables a mix of strategies
- 5.5.2 Product focus
- 5.5.3 Building blocks based
- 5.5.4 Modular approach
- 5.6 Nokia has learnt its lesson
- 5.7 Nokias Position in the market
- 5.8 Mobile Phone Business Group
- Chart 5.2: Smarthphone share as % of total Nokia revenues, Q1 2004-Q4 2005
- 5.9 Nokia and the Customer
- 5.10 Nokia and CDMA
- Chart 5.3: Nokias CDMA handset market share
- Table 5.2: Nokias CDMA successes
- 5.11 Multimedia Business Group
- 5.12 Nokia and PoC
- 5.13 Enterprise Solutions Business Group
- 5.14 Networks Business Group
- 5.15 Nokia and operators
- 5.15.1 Operators and Data Services
- 5.15.1 Where are the services?
- 5.15.2 Moving towards a solution
- 5.16 Working together
- 5.17 Partnering with Nokia
- 5.18 Nokias business environment and China
- 5.19 Challenges facing Nokia
- 5.20 Nokias Dependency on operators
- 5.21 Nokias Key Risks
- 5.21.1 The threat posed by BenQs acquisition of Siemens
- 5.21.1 Nokias Risk Management
- 5.22 Nokias Supply Chain
- 5.23 Nokias Market
- Table 5.3: Nokia handset shipments by geographic area
- Table 5.4: Countries where Nokia has R&D facilities
- 5.23.1 Nokias position in the Americas and Asia
- 5.23.1 Nokia in Europe
- Chart 5.4: Western European handset market share by vendor, Q1 2005
- Chart 5.5: Nokias year-on-year handset share in Western Europe compared to other vendors, 2003-2004 (% change)
- 5.23.2 Nokia in China
- Table 5.5: Nokias China statistics
- Chart 5.6: Handset market share by vendor in China
- 5.23.2.1 A looming Asian threat on the horizon
- 5.23.3 Nokia in India
- 5.23.3.1 Expanding Manufacturing Capability
- 5.24 How can Nokia grow its Business?
- 5.25 Threats faced by Nokia
- 5.25.1 Growth
- 5.25.2 Meeting operators demands
- 5.26 Convergence
- 5.26.1 Nokia on Convergence
- 5.26.1.1 Pushing DVB-H Mobile TV technology
- 5.27 Cost control and supplier relationships
- 5.27 ASP erosion
- 5.27.1 Nokia on ASPs
- 5.28 Customisation
- 5.29 Nokia on Customisation
- 5.30 Nokia: A final Assessment
- 5.30.1 Visiongains Nokia survey
- 5.30.1.1 Nokias growth
- 5.30.1.2 Nokias Challenges
- 5.30.1.3 Synergies
- 5.30.1.4 Handset Portfolio
- 5.30.1.5 Outsourcing
- 5.30.1.6 Partner Relationships
- 5.30.1.7 Developed and Emerging markets strategy
- Table 5.6: PEST Analysis of Nokia
- Table 5.7: SWOT Analysis of Nokia
Chapter 6 Competitive landscape
- Chart 6.1: World Handset Shipments Market Share by vendor, 2004
- Chart 6.2: Nokias Global Handset Market Share Pattern, 2001-2004
- 6.1 Infrastructure Market Shares
- Chart 6.3: Infrastructure Market Share for Key Vendors, 2004
- Chart 6.4: Nokias Overall Infrastructure Market Share, 2000-2004
- 6.1.1 GSM infrastructure
- Chart 6.5: Vendor Share in GSM Infrastructure Market, 2004
- Chart 6.6: Vendor Share in CDMA infrastructure, 2004
- Chart 6.7: Comparative profit/loss of top infrastructure vendors, 2001-2004
- Chart 6.8: Comparative market share of top infrastructure vendors, 2000-2004
- Chart 6.9: Comparative revenues of top infrastructure vendors, 2001-2004
- 6.2 The Main Handset Opposition
- 6.2.1 LG
- Chart 6.10: Comparative handset market shares of top vendors, Q2 2004-Q1 2005
- 6.2.2 Sony-Ericsson
- 6.2.2.1 Options for Sony-Ericsson
- 6.2.3 Motorola
- 6.2.4 Samsung
- 6.2.5 Siemens
- 6.2.6 Asian-Chinese Competition
- Chart 6.11: Handset ASP comparison of leading vendors, Q2 2004-Q1 2005
Chapter 7 Conclusions
Chapter 8 Recommendations
- 8.1 Reading the market
- 8.2 ASP and the market
- 8.3 Relationships with Partners
- 8.4 Relationships with Operators
- 8.5 Market Segmentation
- 8.6 Emerging Markets Strategies
- 8.7 Outsourcing
Appendix A About visiongain
Appendix B Report evaluation form |
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